An Iranian born, Kaveh Hatami received his PhD in Marketing Management and has published numerous articles in various fields of marketing and has translated many academic textbooks in the field of marketing that is being taught at masters and doctoral levels. Represented Iran in the OECD in 2016, he is also a lecturer specialised in marketing courses at Islamic Azad Universities as well as Applied Science Universities. He has a background in consulting large retailers, distribution channels, running market research, start-ups and cooperating with small business as a facilitator.