In an exciting development, Audi Singapore has announced the appointment of Jamie Lee as its new General Manager of Marketing. Bringing with her over two decades of experience in the automotive and lifestyle sectors, Jamie will oversee all of Audi’s marketing activities and communications in Singapore, effective immediately.
A Stellar Career in Automotive and Lifestyle Marketing
Jamie Lee’s remarkable 15-year tenure in the automotive industry includes key marketing roles within major brands like the Volkswagen Group and Eurokars Group. Her extensive experience saw her leading several high-impact branding and communication initiatives, not only in Singapore but also in Beijing.
During her 13-year stint with Volkswagen, Jamie played a pivotal role in spearheading various campaigns and projects across a broad spectrum of marketing activities. Her time at Volkswagen culminated in her appointment as General Manager for the MG Brand in Singapore, where she successfully drove the setup and expansion of MG’s sales and marketing efforts in the region.
Jamie’s marketing expertise, however, extends beyond the automotive industry. Most recently, she held the position of Marketing Director at UNIQLO Singapore, where she led a team of 20 marketers. She was instrumental in driving the transformational growth of the brand’s marketing efforts across 30 stores in Singapore.
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A Return to the Automotive Industry
Commenting on her new role, Jamie expressed her excitement: “It’s great to be back in the automotive space, and with such a renowned brand that embodies innovation and progress. It feels as if I’m coming home to a familiar environment, and I look forward to working with a team that shares my passion for this dynamic industry,” shared Jamie Lee, General Manager, Marketing, Audi Singapore.
Leading Audi’s Future Growth in Singapore
With her wealth of experience in automotive and lifestyle marketing, coupled with her deep understanding of the Singaporean market, Jamie is expected to play a crucial role in shaping Audi’s marketing strategy. Her appointment comes at a time when Audi Singapore aims to set new standards in automotive retail and customer experiences. Jamie’s expertise will undoubtedly support Audi’s continued evolution in the market, as the brand strengthens its commitment to excellence and innovation.
