Sydney and Auckland, July 24, 2024: In a strategic move, global dairy cooperative Arla Foods has expanded its partnership with Mediahub, appointing them as their strategic media partner in New Zealand. Mediahub, which has been Arla Foods’ media agency of record in Australia since 2022, will now undertake full funnel strategy, planning, and buying across all channels for Arla’s brands in New Zealand.
Sue Squillace, CEO of Mediahub ANZ, expressed her excitement about the expanded partnership, emphasizing the strength of Mediahub’s trans-Tasman capabilities. She stated, “We couldn’t be more thrilled to extend our strategic partnership into New Zealand and we look forward to being part of Arla’s ambitious growth journey of all their iconic brands on both sides of the Tasman.”
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This strategic extension highlights Mediahub’s growing influence, with Arla Foods joining other notable clients like New Balance and Bosch, who have benefited from Mediahub’s trans-Tasman model. Marion Roberts, General Manager of Arla Foods Australia and New Zealand, praised the partnership: “Our relationship with Mediahub has gone from strength to strength. They have shown a deep commitment to understanding our consumers and brands and have consistently delivered successful integrated campaigns for Castello Cheese and Lurpak Butter.”
Hugo Winter, GM of Mediahub New Zealand, shared his enthusiasm for the new partnership, stating, “We are truly excited to welcome Arla Foods as one of our foundation clients at Mediahub New Zealand and supporting our Australian counterparts to deliver local expertise. We look forward to working with Mai and the team to deliver stand out media solutions to help them grow their already iconic brands Lurpak and Castello.”
Strategy and planning for Arla Foods in New Zealand are already underway, with the first campaign expected to hit the market in early 2025. This partnership is set to enhance Arla Foods’ presence and growth in New Zealand, leveraging Mediahub’s expertise and strategic approach.
