Rian Smith has been hired as the business director for Amperity, a top customer data platform (CDP) for enterprise consumer brands, and Sam Bessey has been hired as the lead solutions consultant. The appointments come to increase Amperity’s presence in the area and satisfy the rising demand from brands looking to improve their digital transformation and engage customers more effectively.
The Power of CDPs in Driving Relevancy and Business Growth
Customer Data Platforms (CDPs) can be crucial in promoting real-time engagement and business growth as businesses face new challenges and changes. To succeed in the era of personalisation, brands need to find a balance between engaging with customers effectively and respecting their privacy. CDPs can assist with this. Sam Bessey said, “I’m excited to be on the ground helping brands strike a balance between knowing how to engage with customers successfully while, at the same time, respecting their data privacy to win in this new era of personalisation through the power of Amperity.
Driving Market Demand: Rian Smith’s Strategic New Business Initiatives
Rian Smith, who was formerly Cheetah Digital’s head of sales for APAC, will be responsible for driving Amperity’s strategic new business initiatives and generating demand. He feels that there has never been a better time to join Amperity and assist local brands in embracing their messy customer data in order to safely and securely drive delightful customer experiences while also achieving exceptional business results.
Unlocking Customer Data’s Value with Sam Bessey
Sam Bessey, formerly a senior manager at Accenture, will help new and current clients use Amperity’s CDP to extract value from their customer data. He brings a wealth of expertise in using technology to help businesses grow and adapt to new challenges.Sam Bessey, formerly a senior manager at Accenture, will help new and current clients use Amperity’s CDP to extract value from their customer data. He brings a wealth of expertise in using technology to help businesses grow and adapt to new challenges.
Expanding Amperity’s Reach: All-Time High Demand for CDPs
According to data, the CDP market is predicted to reach AU$29.47 billion by 2027, growing at a Compound Annual Growth Rate (CAGR) of 32.4% over the forecast period from AU$7.18 billion in 2022. Due to significant investments made by both the public and private sectors in improving their marketing technologies, APAC should have the highest CAGR during the forecast period. “Leading consumer brands are now transforming their customer interactions across marketing, customer service, sales, and more by utilising CDPs. At a time when demand for Amperity’s enterprise CDP is at an all-time high, we are excited to welcome two seasoned hires, Rian and Sam, to help brands better serve their customers “said Billy Loizou, Amperity’s area vice president.
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The most recent senior hires at Amperity, Rian Smith and Sam Bessey, will aid the business in growing in the APAC region and satisfying the rising demand for CDPs. They will be crucial in assisting brands in driving real-time engagement and business growth while respecting the privacy of customer data thanks to their wealth of experience and expertise. Amperity is in an excellent position to assist brands in transforming their customer engagement strategies and achieving outstanding results as the CDP market expands.
