“The Plus Shop” by Amazon Fashion is a destination for trendy -size clothing in India. The launch of “The Plus Shop,” a newly curated store that sells plus-size clothing from renowned Indian brands, has been announced by Amazon Fashion. The Plus Shop, which places an emphasis on celebrating inclusivity in fashion, aims to make it simple for customers to find stylish outfits that allow them to proudly display their curves. On February 22, 2023, the store will open for business and offer the best selection of day-to-night necessities and stylish items in sizes 2XL to 8XL. The Plus Shop is India’s new go-to destination for all plus-size customers, with over 6 lac products from 450 brands.
Customers can shop by size, receive curated expert advice on the newest trends, and find the best deals on their favorite brands all in one place thanks to the store experience. From February 22 to February 26, 2023, Amazon Fashion will host its first plus-size shopping event to commemorate the opening of The Plus Shop. The most popular collection of plus-size clothing in India, including Biba, Bigbanana, Pluss, Allen Solly, NYKD, and the United States Polo Association, will be offered at a minimum of 50% off on Amazon Fashion.
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Director and Head of Amazon Fashion India, Saurabh Srivastava, expressed enthusiasm for the launch, saying. “In India, the plus-size market is developing quickly. In order to serve the needs of our multicultural customer base, we want to bring an inclusive perspective to fashion. The opening of “The Plus Shop” as a one-stop shop for all over-size clothing requirements. We hope to provide a comprehensive shopping experience at a great price and convenience.” The opening of The Plus Shop is a positive step in the direction of encouraging inclusivity. And body positivity in the fashion industry.
For plus-size customers, who frequently struggle to find trendy, fashionable clothing that fits well. It provides a wide range of options. We’re looking forward to exploring what this new location has to offer as Amazon Fashion. It aims to make shopping for big-size clothing convenient and enjoyable with The Plus Shop.
