The digital travel platform, Agoda, has witnessed an extraordinary 8.7x surge in Singapore hotel searches in the wake of Coldplay’s upcoming concert series in January 2024. Predominantly driven by neighbouring countries Malaysia and Indonesia, this notable increase signifies the undeniable impact of music as a critical motivator for travel.
“Music of the Spheres” Inspires Cross-Border Journey
Singapore takes centre stage in Asia as the main stop for Coldplay’s much-awaited six-day ‘Music of the Spheres World Tour’. This key event has substantially spurred accommodation searches, with increased interest not only from nearby countries but also from regions like Hong Kong, Thailand, the USA, Australia, Vietnam, India, the Philippines, and beyond.
Unveiling The Unforeseen Influence of Music on Travel
Enric Casals, Regional Associate Vice President Southeast Asia at Agoda, commented, “Music inspires a great deal of passion, and dedicated fans are truly remarkable as they will travel far and wide to see their favourite acts live.” The remarkable rise in accommodation bookings perfectly exemplifies the magnetic pull of live musical experiences and their substantial impact on travel decisions.
Still Ample Options for Accommodation in Singapore
Despite the dramatic rise in bookings and searches for Singaporean properties, Agoda assures travellers of numerous available offers in the Lion City. Travelers can enjoy additional discounts when bundling flights and hotels for trips to Singapore and worldwide, enabling more affordable global exploration.
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The top ten countries with the highest search increase for travel to Singapore are Indonesia, Malaysia, the Philippines, Brunei, the United States, Thailand, Sri Lanka, Hong Kong, China, and Australia.
