affable.ai, a leading trailblazer in the martech industry, has today unveiled Skye, the world’s premier AI companion devised exclusively for influencer marketers. Skye empowers marketers with pioneering AI technology, optimizing their influencer marketing efforts to new heights.
affable.ai’s Innovative Leap: Skye
In the contemporary digital media ecosystem, influencer marketing is a vital strategy for brands to connect with their target demographics. Launched half a decade ago, affable.ai has skyrocketed to become one of the most rapidly growing platforms in the influencer marketing arena, catering to over 5,000 marketers from global brands and agencies. Now, with Skye, affable.ai is set to disrupt the sector by merging avant-garde AI technology with influencer marketing know-how.
We are thrilled to introduce Skye, the first ever generative AI influencer marketing companion. This groundbreaking technology is the result of affable.ai leveraging Google Cloud’s enterprise-grade and responsibly-developed generative AI and large language models. Skye represents a significant milestone in influencer marketing, empowering marketers to unlock the full potential of their campaigns. With affable.ai’s Skye, we aim to redefine the way marketers identify, engage, and analyse influencers, ultimately driving unprecedented results for brands.
Nisarg Shah, CEO and co-founder, affable.ai
Collaborating with Google Cloud for Advanced AI Capabilities
To further amplify Skye’s AI capabilities, affable.ai has joined forces with Google Cloud’s Vertex AI PaLM API, integrating state-of-the-art technology in influencer marketing. This partnership paves the pathway for improved influencer campaign performance and ultimate success.
Skye’s Magic Search: Revolutionizing Influencer Discovery
Skye presents a streamlined, efficient tool that accelerates and scales influencer marketing activities. With its ‘magic search’ feature, Skye harnesses AI power to align the perfect influencers for any campaign. Advanced capabilities allow marketers to search for influencers based on their aesthetic style by simply uploading an image or a mood board. Additionally, Skye’s lookalike recommendations enable marketers to widen their influencer discovery with ease.
Also read: Singapore’s Retail Landscape Revolutionizes with Omnichannel Shopping Experience
Streamlining Collaboration with Skye’s Assistance
Skye takes on the grunt work too, drafting personalized influencer collaboration emails on your behalf. This feature not only saves time but also adds a professional touch to all communications. Skye’s vigilant assistance continues with the review of influencer content to help spot potential fallouts and maintain brand consistency.
By integrating its proprietary database with semantic search capabilities and foundation models on Google Cloud’s Vertex AI to power Skye, affable.ai is turning tasks that used to take hours into quicker searches and conversational explorations, reimagining end-to-end influencer marketing as we know it, and transforming the novelty of generative AI into tangible value for its customers and business. We look forward to continuing to collaborate with forward-thinking companies like affable.ai to drive new industry use cases with bold and responsible AI innovation.
Sherie Ng, Country Director, Singapore, Google Cloud
Safeguarding Brand Reputation with Skye’s Proactive Measures
Skye’s protective role extends to monitoring the comments section of influencer posts, promptly alerting marketers of any potential negative feedback. This proactive stance empowers brands to swiftly address any concerns and protect their reputation.
