ADK Global, a renowned marketing agency, is proud to announce the appointment of Neville Medhora as the Chief Transformation Officer. In this groundbreaking role, Medhora will spearhead ADK Global’s efforts to enhance digital integration across various regions and clients, solidifying the agency’s position as an industry leader.
Uniting Talents and Services for Enhanced Client Delivery
Medhora envisions ADK Global as a comprehensive agency capable of delivering outstanding results on two fronts. The first encompasses creativity fueled by consumer insights and strategic vision. The second focuses on the flawless execution of these innovative ideas across both mainstream and digital platforms. By integrating these two pillars, Medhora aims to create a seamless, single-window delivery for ADK Global’s esteemed clients.
Quoting Neville Medhora: “The ADK Global network has both highly talented teams and multifaceted services. My aim is to integrate both into a single-window delivery for our clients. We want to be an agency which can deliver across two fronts. The first is creativity backed by consumer insights and strategic vision. The second is seamless execution of those ideas across mainstream and digital platforms.”
Driving ADK’s IMC Solutions in India
Medhora will report directly to Rie Otsuka, Chief Growth Officer of ADK Global, while working closely with Pradeep Shankar, President of ADK Rage, to champion ADK’s Integrated Marketing Communications (IMC) solutions in India. Leveraging his extensive experience and expertise, Medhora will spearhead the implementation of ADK Rage’s digital solutions and methodologies across the ADK Global network.
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Quoting Yasuyuki Katagi, CEO of ADK Global: “ADK Global’s ambitions to reimagine the business will be significantly boosted with Neville Medhora’s appointment as our first Chief Transformation Officer. As the prior Head of India and EMEA at ADK Rage, he is ideally placed to leverage and apply ADK Rage’s digital solutions and methodologies across the rest of the network. Within ADK Global, we are always on the lookout for employees who want to be challenged, and it is our responsibility to provide them with the right opportunities. We see Medhora as one such talent and wish him the best in his new role.”
