The Advertising Club is set to herald a new chapter in the legacy of creative excellence with the announcement of the 55th edition of The ABBY One Show Awards 2024. Scheduled to unfold over three days from May 29th to 31st at the Grand Hyatt, Bambolim, Goa, during Goafest, this event stands as South Asia’s gold standard, celebrating over fifty years of acknowledging creativity and innovation in advertising.
In its continued quest to elevate the stature of the ABBYs, The Advertising Club is reinforcing its partnership with The One Show for the third consecutive year. This collaboration is dedicated to upholding the highest global standards in judging, jury selection, and ensuring transparency, thereby propelling the prestigious ABBY Awards to even greater heights of international recognition.
The ABBY One Show Awards, renowned as the nation’s biggest and most esteemed advertising award show, have been instrumental in showcasing domestic achievements while also securing international accolades at renowned platforms like Cannes and One Show. The awards symbolize unprecedented benchmarks in scale and innovation, underscoring the relentless pursuit of excellence in the creative domain.
Covering the South Asia region, including India, Sri Lanka, Nepal, Bangladesh, and Pakistan, the ABBY One Show Awards have been a beacon of creativity and excellence since 2004.
Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club, expressed his pride in the initiative, stating, “We, at The Advertising Club, are proud to announce the 55th edition of the ABBY One Show Awards. Over five decades, the ABBYs have not just recognized brilliance; they have fuelled it, inspiring professionals to push boundaries and set new standards. As we celebrate this milestone, our commitment to raising the bar remains unwavering. By partnering once again with ‘The One Show,’ a global benchmark for creativity, we aim to continue to amplify the ABBYs’ global presence. This collaboration underscores our dedication to presenting an award show of unparalleled authenticity and significance. As we embark on this exciting journey, we eagerly look forward to celebrating victories and work that will undoubtedly add new chapters to the illustrious history of the ABBY Awards.”
Adding to the anticipation, Prasanth Kumar – CEO, GroupM South Asia and President, Advertising Agencies Association of India, remarked, “Over the years, the ABBY Awards have grown in stature, a testament to our industry’s relentless pursuit of brilliance. Each edition has marked new milestones, recognizing outstanding work that has set benchmarks and inspired future generations. We are delighted to co-host the ABBY One Show Awards at Goafest. Our collaboration with the Advertising Club underscores our shared commitment to nurturing creativity and celebrating outstanding achievements within our vibrant community. As we eagerly anticipate the 55th edition, we look forward to contributing to the legacy of the ABBY Awards and inspiring new chapters in the narrative of creative excellence.”
Ajay Kakar, Chairperson of The ABBY One Show Awards 2024, encapsulated the essence of the awards, “The Abby One Show is a one-of-its-kind award that has been recognized as the gold standard in the Indian advertising, media, and marketing industry, for over 5 decades. What makes it truly unique is that it is an award of our industry, and has been nurtured by the industry, for the industry. The awards have kept pace with the changing times and believe that nurturing and showcasing the work, with a spotlight on the young professionals, is integral to the growth and vibrancy of our industry. As we embark on this 55th edition, we eagerly look forward to witnessing outstanding creative work that will undoubtedly set new benchmarks and inspire the industry at large.”
The 55th ABBY One Show Awards, integrated into Goafest 2024, promises to be a landmark event, celebrating the vibrancy and dynamism of South Asian creativity. As the industry looks forward to this prestigious gathering, the anticipation for a showcase of groundbreaking work and creative innovation has never been higher.
