The Abby Awards 2024, powered by One Show, has once again set new benchmarks for excellence and inclusivity in the marketing, advertising, and media industry. With a record-breaking 3,506 entries from 273 companies for the Creative and Media ABBY categories, the awards continue to attract the best and brightest in the industry. Noteworthy agencies such as VML, Lowe Lintas, McCann Worldgroup India, DDB Mudra, and Famous Innovations are among the returning participants, highlighting the industry’s ongoing confidence in the Abby Awards.
Record-Breaking Participation
The 2024 edition of the Abby Awards has seen an unprecedented increase in participation, breaking records for the third consecutive year. The surge in entries reflects the growing recognition and prestige associated with the awards. This year, the introduction of three new age categories—Digital, Mobile, and Technology—has garnered 626 entries from 75 companies. These new categories address the evolving landscape of the advertising industry, ensuring the awards remain relevant and forward-thinking.
New Categories Reflect Industry Trends
In addition to the new age categories, the Abby Awards 2024 has also introduced a health category and new sub-categories in trending subjects such as Artificial Intelligence (AI), Virtual Reality (VR), and Sustainable Practices. These additions are a direct response to industry demands and demonstrate the awards’ commitment to staying abreast of current trends and innovations. By expanding the categories, the Abby Awards provide a platform for recognizing a broader spectrum of creative and technological excellence.
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Inclusive Judging Process
A cornerstone of the Abby Awards’ credibility is its rigorous and transparent judging process. This year, the awards featured an esteemed panel of 23 Jury Chairs and 204 jurors across 23 categories. Notably, the representation of women in the jury has seen a steady increase, with 68 female judges contributing to a 33:67 ratio. Additionally, 9 out of the 23 Jury Chairs were women, reflecting a 40:60 ratio. This inclusive approach ensures a balanced and comprehensive evaluation of entries, aligning with the industry’s push for greater diversity and inclusion.
The Abby Awards 2024 has also introduced 53 new, young, award-winning judges, making up 26% of the jury. This infusion of fresh talent brings contemporary perspectives and reinforces the relevance of the judging process. The combination of experienced and new judges helps maintain the awards’ high standards and integrity.
Rigorous Judging and Independent Verification
To uphold the integrity of the awards, the Abby Awards 2024 employs a dual-layered judging process. This process combines the renowned One Show system of shortlist and award rating with independent verification by KPMG. This rigorous approach not only enhances the credibility of the awards but also boosts the stature of the winners. Many Abby Awards winners go on to achieve success at prestigious festivals such as Cannes and One Show, further solidifying the awards’ reputation for excellence.
Industry Impact and Future Outlook
The record-breaking participation and the introduction of new categories highlight the Abby Awards’ significant impact on the marketing, advertising, and media industry. By recognizing and celebrating excellence in creative and technological innovation, the awards inspire agencies and individuals to push the boundaries of what’s possible. The inclusive judging process also sets a positive example for the industry, promoting diversity and ensuring that a wide range of perspectives is considered.
As the Abby Awards continue to evolve and adapt to industry trends, they remain a beacon of excellence and innovation. The 2024 edition has set new benchmarks, and the future looks promising for the awards and the industry they celebrate.
Below are links to the complete list of companies shortlisted:
Shortlist for Creative ABBY 2024 – https://theadvertisingclub.net/award/creative-abbys-2024-shortlist/
Shortlist for Media ABBY 2024 – https://theadvertisingclub.net/award/media-abby-2024-shortlist/
The Abby Awards 2024 powered by One Show will be held on the 29th, 30th, and 31st of May during Goafest 2024.
For more details on the Abby Awards 2024 powered by One Show, visit https://abbyawards.com/
