Swiggy, a foodtech company, has introduced an AI feature called Swiggy Photoshoot, which allows restaurant owners to effortlessly snap and upload menu images from their smartphones, transforming the visual presentation of online restaurant menus and redefining the digital dining experience.
Swiggy Photoshoot is not just a mere photo tool; it’s an AI-powered artisan that meticulously validates, enhances, and refines the menu imagery. The AI model swiftly ensures that images adhere to stringent quality guidelines, significantly diminishing the chances of image rejection. Moreover, it elevates the image quality and aesthetics, offering users a choice of backgrounds to complement their culinary creations.
The feature’s prowess extends to both freshly captured images and those pre-uploaded by Swiggy’s restaurant partners. Impressively, images polished by the Photoshoot feature go live on the platform within mere hours, streamlining the process with remarkable efficiency.
The impact of this technological marvel is not just visual but also commercial. Swiggy asserts that the enhanced image quality has the potential to skyrocket order volumes by up to fivefold. This claim is substantiated by the rapid adoption rate, with approximately 10,000 restaurants integrating the feature within the first month of its launch.
Swiggy’s foray into AI-driven enhancements is part of a broader strategy to fortify its partnership with restaurants. Earlier this year, Swiggy’s CTO, Madhusudan Rao, spotlighted the launch of generative AI-based products, including a neural search AI chatbot that tailors food recommendations to user preferences. While updates on the pilot, slated for September, remain forthcoming, the initiative underscores Swiggy’s commitment to innovation.
The company’s progressive streak continued with the September inauguration of Learning Station, a digital academy designed to nurture the growth of its restaurant partners, and the earlier introduction of Network Expansion Insights, a dashboard to aid partners in strategic expansion decisions.
These strides are particularly noteworthy as Swiggy eyes a public listing in the upcoming year, despite grappling with financial losses. The company’s financial trajectory, marked by a loss of INR 3,628.9 Cr against an operating revenue of INR 6,119.8 Cr in FY22, contrasts with the recent profitable quarters reported by its competitor, Zomato.
As Swiggy continues to navigate its fiscal landscape, the deployment of Swiggy Photoshoot may well be a game-changer, not just for the company but for the entire ecosystem of online food ordering and delivery. Stay tuned to Marketing In Asia for the latest insights on how AI is serving up a revolution in the foodtech industry.
