An Elevated Role in IPG Mediabrands
IPG Mediabrands Australia proudly introduces Clay Gill in the pivotal role of Chief Data and Technology Officer. While embracing this fresh mantle, Gill will retain his position within the Mediabrands’ Executive Leadership Team.
Driving Excellence and Visionary Growth
Gill’s primary mission is to curate strategic evolution and maintain impeccable operational standards throughout the Group. The objective? Propelling IPG Mediabrands to the zenith of digital and data-focused agency groups in Australia.
Mark Coad, the distinguished CEO of Mediabrands, shared his optimism about Gill steering the firm’s data transformation. By digging deep, analyzing, and extracting valuable patterns, Coad believes Gill will offer insights crucial for evidence-based decision-making tailored for their clientele. He emphasized the importance of the new role, stating, “We needed a leader at Executive level to help drive IPG’s ambition to revolutionise the industry, drive innovation, and achieve unparalleled success driven on the power of data and technology.”
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Coad continued, “Clay has been very successful in building our data led programmatic offering, he has incredible product knowledge, is a visionary leader and will play a pivotal role in shaping the Group’s data-driven future. I am delighted he has moved into this new strategic role. “
With Gill at the helm of Mediabrands’ data and technology facet, Coad feels they’re better positioned for collective brainstorming, yielding superior client results. He added, “With Clay at the core of Mediabrands’ data and technology offering, it allows us to create the best collective thinking we can for client outcomes across our brands. No one has all the answers on the future, and some are trying to complete this unknown with badged on tools and techniques but Clay’s global experience positions him perfectly to make things happen.”
Gill’s Remarkable Journey with IPG
Gill’s journey with IPG embarked with the triumphant rebranding of Cadreon to Matterkind in early 2020. Following that, his elevation to CEO IPG Kinesso saw him championing IPG’s programmatic initiatives. He marked his legacy by pioneering Acxiom’s 1PD programmatic introduction in Australia and driving Matterkind’s consistent growth. Moreover, he played a critical role in launching the exclusive SPO solution alongside SSP partners.
Expressing his enthusiasm on the new role, Gill remarked, “As data and technology continue to frame the future of our clients’ businesses, it is critical that we stay on top of this evolving landscape. I have always been strongly attracted to accelerated levels of engagement for brands and customers through the analyses of sophisticated data streams. The intelligence in these streams means we can share better insights with our clients and ultimately deliver better actions in media outcomes. I am thrilled to have the opportunity to strategically lead this area for Mediabrands, supported by resources from across the group.”
