Octagon, a global leader in sports and entertainment marketing, has onboarded Australian talent Guy Futcher as its Executive Creative Director for the APAC region.
Key Highlights:
- Role and Responsibilities: Futcher will spearhead creative development, production, planning, and strategy for major Octagon accounts, including Mastercard, Standard Chartered, and Unilever.
- Base and Reporting: Operating from Octagon’s Singapore hub, Futcher will work closely with Joanne Warnes, Managing Director, Octagon APAC.
- Octagon’s Creative Studio: Futcher will also supervise Octagon’s Creative Studio, focusing on branded entertainment and content that resonates with audiences and fortifies brand connections.
- Previous Stints: Before Octagon, Futcher played pivotal roles at VCCP Singapore, VMLY&R, M&C Saatchi, and Leo Burnett, showcasing his diverse creative expertise.
Joanne Warnes expressed her enthusiasm about Futcher’s appointment, emphasizing his vast experience across global, regional, and local brands. She believes Futcher will be instrumental in refining Octagon APAC’s creative offerings and delivering award-winning campaigns for their clientele.
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Echoing Warnes’ sentiments, Futcher shared his excitement about venturing into the sports and entertainment domain with Octagon. He remarked, “The team’s passion, combined with the clients’ zeal and the immense potential in this region, makes this opportunity exhilarating.” Futcher envisions leveraging new technologies, fostering change on a grand scale, and deepening fan engagement.
Guy Futcher’s illustrious career spans over two decades, during which he has crafted innovative campaigns for globally renowned brands. His creative genius has been acknowledged at prestigious award ceremonies, including Cannes, Clios, D&AD, The Effies, Spikes, and The One Show.
Guy Futcher’s induction into Octagon APAC signifies a promising era of creative evolution for the agency. With his vast experience and fresh perspective, Octagon is poised to set new benchmarks in the sports and entertainment marketing landscape of the Asia Pacific.
