Fossil, the renowned global brand, has recently pulled the curtains off its enthralling new global campaign titled “Made For This.” The campaign, which is set to captivate audiences worldwide, prominently features Bollywood sensations Varun Dhawan and Kriti Sanon, who embody the essence of Fossil’s revamped collection.
Celebrity Collaborations: Varun Dhawan, expressing his enthusiasm about the collaboration, emphasized the impeccable design and innovation that underpin Fossil’s timepieces. He remarked, “The Fall 2023 collection brilliantly mirrors Fossil’s legacy of outstanding craftsmanship, amalgamated with modern-day styles.” Similarly, Kriti Sanon, reflecting on the diverse offerings of the collection, stated, “The assortment allows me to flaunt various aspects of my unique style.”
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Brand Evolution: The campaign is not just skin deep. It delves into the product itself, highlighting the identification of rejuvenated signature design elements. There’s a notable premium touch to the materials used, and a polished design vision has been established. This vision introduces iconic platforms across various categories, thereby aligning the product line with the brand’s renewed ethos.
A Word from the Top: Melissa Lowenkron, Fossil’s Chief Brand Officer, shed light on the brand’s enduring legacy. She said, “Fossil takes pride in its rich heritage, which is rooted in innovation and unparalleled craftsmanship. Our current brand strategy zeroes in on elevating our products, be it watches, leather goods, or other categories.”
The unveiling of this campaign marks a pivotal moment for Fossil. It’s a testament to the brand’s commitment to evolving with the times while staying true to its core values. With the backing of Bollywood’s finest, Fossil is poised to make a significant impact in the market, resonating with both old fans and attracting a new generation of consumers.
