In a bid to fortify its presence in the quick-commerce sector, online food and grocery delivery giant, Foodpanda, has unveiled an eye-catching 3D marquee display in collaboration with Clear Channel Singapore. This move underscores the company’s recent alliance with DFI Retail Group and yuu Rewards Club.
Key Highlights:
- Strategic Partnership: Foodpanda Singapore’s collaboration with DFI Retail Group and yuu Rewards Club aims to enhance the value proposition for its customers.
- Expansive Grocery Options: Customers can now access nearly 20,000 grocery items from renowned stores like Cold Storage, CS Fresh, and Giant at in-store prices, with the promise of delivery within an hour.
- Rewarding Experience: Foodpanda users stand to earn yuu Points across a vast network of over 20,000 restaurants and merchants in Singapore.
- 3D Marquee Details: Situated at B07 Victoria Road, near Bugis Street, the display features Foodpanda’s beloved mascot, Pau-Pau, amidst a range of 3D grocery items, symbolizing the extensive product range available through the platform.
In addition to the 3D marquee, Foodpanda has strategically placed six-sheet advertisements in residential locales, ensuring the brand remains visible to its primary audience.
Judson Teo, who heads marketing for new verticals at Foodpanda Singapore, expressed the company’s ambition to be the top choice for all grocery needs in Singapore. “Our aim is to consistently highlight the diversity, freshness, and convenience we bring to our customers. The 3D marquee, complemented by the six-sheet placements, is a testament to our commitment to straightforward yet potent messaging,” Teo remarked.
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Cheryl Loon, Senior Marketing Manager at Clear Channel Singapore, emphasized the significance of tangible brand presence in public spaces. “Physical advertisements, like bus shelters, bolster brand recognition and foster a deeper connection with the audience. Familiarity breeds trust, and this invariably translates to enhanced brand loyalty and increased transactions,” Loon noted.
Earlier this year, Foodpanda showcased its commitment to innovation with a 2D creative campaign, promoting its round-the-clock fresh produce delivery service. The campaign, titled ‘CHILL: We got you fresh!’, was also a joint venture with Clear Channel Singapore. It spotlighted Pau-Pau alongside a luminous fridge filled with fresh produce, encapsulating Foodpanda’s promise of delivering freshness.
