As part of a strategic move to relaunch its operations in Singapore and Southeast Asia, global management consulting firm, The Observatory Singapore, has welcomed Ara Hampartsoumian as its new Southeast Asia Managing Partner. With a wealth of experience spanning over 22 years, Hampartsoumian is anticipated to steer the company to new heights in the region.
Prior to joining The Observatory, Hampartsoumian’s illustrious career saw him working with a variety of global agencies such as BBH, TBWA, Fallon, and Ogilvy, serving a diverse portfolio of industries including automotive, travel, technology, financial sector, and more. His most recent venture saw him establishing AHHA Consulting Group, a management consulting business. Before this, he held a significant role as the CEO at TBWA\Group Singapore, a position he undertook after joining the agency as a managing director in 2014.
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His extensive industry experience and profound understanding of the unique challenges and opportunities inherent in the region make him an ideal candidate for leading The Observatory’s expansion across Southeast Asia. In welcoming Hampartsoumian, the company highlighted his people-first philosophy, which aligns with its own values and aspirations.
Stuart Pocock, Managing Partner of The Observatory International London, voiced the company’s excitement about the appointment. He underscored the significance of Southeast Asia in their business strategy and their intent to expand in the region with the right partner.
Hampartsoumian expressed his keenness to contribute to an industry that played a pivotal role in his professional growth. He believes in prioritizing the growth and development of professionals as a way to unlock a significant return on investment. In his view, maintaining a human-centered focus in the business is critical for creating impactful and meaningful experiences for clients.
In his new role, Hampartsoumian will work closely with Sandy Burns, the Regional Managing Partner of Greater China. Together, they will focus on improving their clients’ marketing practices and driving growth across the region by leveraging The Observatory International’s core business offerings and building strong client-agency relationships.
This news is based on an article by Marketing Interactive.
