Matthew Lam, the dynamic head of brand and marketing at Decathlon Hong Kong, has announced his departure from the company after a fruitful three-year tenure. Lam’s period at Decathlon was marked by numerous successful milestones and memorable experiences, all against the backdrop of a challenging pandemic era.
In a reflective LinkedIn post, Lam expressed profound gratitude towards his leaders, colleagues, partners, and friends. He reserved special praise for his marketing and creative team, thanking them for their trust, camaraderie, and the opportunity to build the brand and execute impactful marketing projects together.
Also Read: Japan-China Foreign Ministers Set for Key Talks Amid ASEAN Meetings
The sport retailer’s motto, “moving people through the wonders of sport,” will continue to resonate with him, Lam shared. Although he is bidding farewell to Decathlon, he looks forward to future intersections with the many individuals who shaped his journey at the company. “It’s definitely not saying goodbye. I look forward to our paths crossing again. Until the next chapter,” he penned.
Lam’s diverse career prior to Decathlon saw him in several marketing, innovation, business development, and eCommerce roles across a variety of sectors, including fashion and lifestyle retail, startups, and the sports industry. His noteworthy past roles include the head of eCommerce at CLOT Hong Kong and eCommerce marketing and sales manager at Esprit.
While more information regarding Lam’s next steps is eagerly awaited, the impact of his tenure at Decathlon remains significant. Back in February, Decathlon Hong Kong launched an inspiring fitness campaign to motivate locals to engage more in sports and encourage fitness enthusiasts to “strive for the finest”. This campaign, built on the continuous efforts of sports users or fitness trainers to improve, sought to move people through the wonders of sports, supporting HongKongers to participate in and celebrate sports.
This news piece is based on information provided by Marketing Interactive.
