In a remarkable tribute to Disney’s 100-year anniversary, renowned fashion brand Tommy Hilfiger has teamed up with digital experience agency CONTEN.T to introduce an innovative AI-powered avatar generator. Drawing inspiration from Japanese manga, this digital platform marks a new milestone in the fusion of technology, fashion, and pop culture.
The avatar generator was unveiled alongside the worldwide launch of Tommy Hilfiger’s Disney-inspired collection on June 1. Iconic Disney characters such as Mickey Mouse, Minnie Mouse, Pluto, Goofy, and Donald Duck were reimagined through the aesthetic lens of Japanese manga. This collection harmoniously merges American prep heritage with the vibrancy of Japanese pop culture.
Exclusive to Asia, including Hong Kong, the AI-powered avatar generator offers fans the opportunity to reimagine classic prep styles with an innovative twist. More than that, it places Disney’s beloved characters into the fashionable realm of college prep. By utilizing AI facial recognition technology, the digital platform captivates Disney and Tommy Hilfiger fans across Asia, aligning perfectly with Disney and Tommy’s drive for creative storytelling.
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The Disney x Tommy Hilfiger AI manga experience embodies the transformative power of combining innovative technology with globally recognized brands to create a highly engaging campaign. This remarkable achievement sets a new benchmark for digital experiences in the region and places CONTEN.T at the forefront of creativity and brand engagement.
Further enhancing the digital activation, the AI-powered avatar generator underscores the importance of inclusivity by featuring options for gender and skin tones, reflecting meticulous planning on a global scale. Users are encouraged to share their AI-generated avatars on social media using the hashtag #DisneyXTommy, thereby fostering a vibrant community where participants can appreciate each other’s virtual looks.
Jason Ang, managing director at CONTEN.T, expressed his satisfaction with the campaign, highlighting the overwhelming engagement and enthusiasm witnessed during the first week across Asia. “It is truly a validation every campaign needs,” he said.
The news is based on an article from the MalayMail website.
