Amazon Prime Video is driving its investment up a gear in the Malaysian creative sphere, dedicated to crafting a more localized viewer experience.
Reaffirming its promise to invest in the Malaysian and Southeast Asian creative industry, Prime Video is offering an expanded range of local content. This initiative enables users to stream, download, and watch content anytime and anywhere, with the added feature of a localized user experience in Bahasa Melayu. The Prime Video user interface can be seamlessly switched to Bahasa Melayu, providing a more intimate viewing experience for those preferring their national language.
Among the fresh additions to the brand’s local content, Amazon Originals ‘That Cover Girl’ and ‘Budak Flat’ will be making their debut later this year. ‘That Cover Girl’, a romantic drama, narrates the story of a resilient businesswoman navigating the challenges of sustaining her modest fashion enterprise. Its creator, Abid Hussain, founder of Creative Stew, expressed the team’s pride in bringing forth a Malaysian narrative emphasizing strong, inspirational female characters.
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On the other hand, ‘Budak Flat’, Amazon’s first local original action film, explores the intense rivalry between two criminal brothers, culminating in a deadly finale triggered by a murder that sparks a gang war in their residence. The film, a unique Malaysian action experience, promises to captivate audiences worldwide.
Post a promotional trial period, Malaysian viewers can enjoy a cornucopia of entertainment on Prime Video, including local and global Amazon Originals, alongside a variety of licensed titles.
David Simonsen, Prime Video’s Southeast Asia director, emphasized the company’s commitment to entertaining its customers with a range of local content. He expressed delight at showcasing Malaysian stories to audiences regionally and globally and the continued pursuit of collaboration with top-notch talent to create relevant and engaging content.
This move comes as various OTT platforms are upping their stakes in the local content game across the APAC region. Recently, Netflix disclosed plans to invest US$2.5 billion in South Korea for producing Korean series, films, and unscripted shows over the forthcoming four years.
This article is based on a report from Marketing Interactive.
