In recent days, Burberry, a British luxury fashion firm, has made headlines by rebranding itself, with a new logo and advertising campaign, and by erasing all of its social media accounts. As such, the audience was left wondering. However, two days later, the company debuted its first ad directed by Daniel Lee. This article talks about the ‘all things new’ for Burberry.
The New Logo Design
The new design shows a soldier with a spear emblazoned with the Burberry’s initial “B,” the phrase “PRORSUM,” which means forward, and the flag of UK. Also, the logo has the typical Burberry letters in a thin and beautiful typeface with a soldier mounted on an armoured horse. The new look is an homage to the company’s long history in Britain.
The Campaign and its Star-Studded Cast
Rapper Shygirl, record producer Skepta, singer-songwriter John Glacier, musician Liberty Ross, and rocker Lennon Gallagher are just a few of the UK musicians featured in the new ad campaign. Further, the photographs show the models in casual situations. Some in front of famous London landmarks, all while wearing Burberry’s latest collections. It’s commitment to British artists and its local roots come alive in this ad campaign.
What Does the New Logo and Campaign Mean for the Brand’s Future?
The brand’s new logo and advertising campaign reflect an evolution in the company’s strategy. Burberry is emphasising its dedication to tradition and excellence by highlighting its British roots and history. The company emphasises on its cooperation with UK artists as a means of demonstrating its commitment to the local community. Since the company’s most recent advertising campaigns have been more daring and adventurous, this one is a departure.
Burberry’s Controversial Valentine’s Day Campaign
The brand’s recent Valentine’s Day ad featuring a number of LGBTQ couples faced a lot of criticism. Released on January 23 with the slogan “B:Mine,” the ad features a variety of real-life LGBTQ couples kissing and hugging each other. The advertisement included a carefully picked array of Burberry items, including bags, shoes, and accessories, and was intended to highlight the idea of closeness and affection. The campaign’s openness and willingness to celebrate many kinds of love earned it both acclaim and criticism.
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The new logo and advertising campaign usher in a new era for the company while reiterating the company’s dedication to its heritage, its products, and its local communities. Brand is reaching out to locals and attracting a new generation of buyers by teaming up with UK musicians and highlighting its British heritage. Although the brand’s latest commercials have drawn some criticism, they also show that the company is prepared to break free of convention in the name of advertising.
More about Burberry
- Is Burberry a luxury brand?
Indeed. It is a high-end label with exquisite fabric and impeccable cuts. - What is Burberry most famous for?
It is a British luxury fashion house famous for its trench coat, check pattern, and other high-end apparel, accessories, and perfumes. - Who is Burberry owned by?
It is a publicly traded corporation on the London Stock Exchange. - Is Burberry still British?
Established in Basingstoke, England in 1856, makes it a British brand. - Do celebrities wear Burberry?
Yes. Many models, actresses, and artists wear Burberry. - Why does the Burberry logo have a TB?
The initials “TB” on the Burberry logo commemorate the company’s namesake, Thomas Burberry. The interlocking TB monogram is a trademark of the Burberry company. It is found on many of the company’s goods and pieces of apparel.
