Alicja Cybulska has been named Chief Strategy Officer for Southeast Asia and North Asia at Havas Group. Cybulska will relocate to Singapore from Havas Poland, reporting to Alberto Canteli, Chairman and CEO of Nordics, Central and Eastern Europe (CEE), Middle East, Southeast Asia, Korea, and Japan, and will be responsible for companies in Southeast Asia and North Asia. She will be in charge of developing the agency’s strategic practice and driving new business plans, which will include developing campaigns and brand strategies based on research and consumer insights. Cybulska will also oversee the campaign measurement process, ensuring that clients and agencies are on the same page with KPIs, that realistic business goals are set, and that accountability is provided through reporting and analytics, as well as long-term growth initiatives.
“We look forward to her fruitful achievements and promising impacts she will be bringing to the group and the team, via establishing a close and trustworthy cooperative relationship with the clients, aspiring the creativity and talent of the team, and leveraging outstanding tactics to help realize the meaningfulness for brands, companies and the whole society,” said Alberto Canteli, Chairman and CEO Nordics, Central & Eastern Europe, Middle East & North Asia.
Cybulska is a market expert in consumer insights, translating human emotions, motives, and behaviours to communication demands, with over 25 years of expertise in brand communication and marketing. She has been an integral part of Havas Media Group Poland’s success as a market leader for the past two decades, as well as leading the agency to several important accolades, including Success of the Year, Partner of the Year, and Agency of the Year 2021.
