What is AppTweak?
AppTweak is a Data Science-driven ASO tool. It helps app marketers & developers by increasing their app rankings and driving organic downloads.
Unlike some other platforms, AppTweak doesn’t use any external data providers. Instead, AppTweak gathers its data from the app stores, which means it will always have accurate information to help you make informed decisions.
AppTweak was founded in 2014 and currently has offices worldwide, including Brussels, San Francisco, Tokyo, and Bengaluru.
What is ASO?
ASO is optimizing the app for a search on the app store. It’s about making sure that the app is visible and ranks in the top positions of search results.
How can ASO tools help you?
App tools offer a variety of useful features that allow you to successfully optimize your app with ease—these range from tracking the progress of any marketing campaigns to providing essential data for strategic planning.
ASO tools can help you keep your app up to date and improve its visibility. This requires ongoing effort on many fronts, such as considering keywords, writing a good description, uploading preview videos, etc.
ASO tools can also help you spy on your competitors. Learn from their mistakes and figure out how to do things better. Identify what they’re getting right so you can catch up with them. ASO tools are great for finding your competitor’s app information, critical in a successful ASO.
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AppTweak’s Main Feature
AppTweak has many features that separate it from other similar apps. AppTweak has many useful features. For example, the keyword research tool helps app developers find the most popular keywords and generate the highest search volume. It’s also possible to see what keywords competitors are targeting in their marketing campaigns.
With AppTweak’s simple interface, you can see various ways to optimize your app’s or game’s visibility and downloads.
AppTweak’s smart search optimization tool comes with a range of different features so that you can optimize your app for success on the app store. This includes their ASO impact analysis which lets you monitor how changes, updates, or new app store features can affect your downloads, category ranks and revenue.
Keyword performance report
The AppTweak Keyword Performance Report tells you what keywords your app ranks on. This ensures we can improve your app’s performance in the App Store for these key terms. In addition, it provides you with a historical overview of what your organic downloads were, alongside insights about major keyword movements. This way, you can get a better idea of the organic uplift.
Photo by: AppTweak
Timeline
The Timeline feature allows you to track the ASO updates of your competitor apps and analyze the impact of their latest changes. You can make informed decisions about your own app store optimization strategies with this information.
Ad-Intelligence
AppTweak allows you to bring your ads to life with their Ad Intelligence. In addition, this tool can provide invaluable data about your competition – for example, which keywords they may be bidding on with Apple Search Ads or learn which keywords Google displays your UACs on, and much more.
Photo by: AppTweak
Additionally, Facebook Ads Intelligence lets you view accurate stats about your and your competitors’ ad activities. It’s really useful for helping you improve & fine-tune your social media advertising strategy. Track your competitor’s social media success and see which channels they are using to reach their audience.
Analytics
With its intelligent Analytics section, you can get a clear overview of your success, monitor important KPIs such as downloads and revenue, and compare them with other companies.
By setting up your Apple or Google Search Console with your AppTweak account, you can also analyze your app’s performance in different countries or right away check the impact of ASO work on the performance of your app.
Market Intelligence
AppTweak’s Market Intelligence is a powerful tool that provides you with unique insights into the mobile app market. It will help you discover new growth opportunities and increase your customer acquisition rate. For example, it can help you determine seasonality trends across different categories, identify the top players in your market and analyze world trends based on downloads and revenue estimates.
Photo by: AppTweak
Conclusion
AppTweak is a great tool for getting ahead of your competition. It can help you optimize conversion, research your competitors and plenty more. AppTweak provides you with insight into your mobile app’s performance on the App Store and helps you adjust your ASO strategy.
