The brand story of Messy Bessy Brand.
Brand purpose is the reason behind every product or service. Today’s article will focus on a popular brand that not only distinguishes itself with its amazing products but also its brand purpose. Introducing Krie Reyes-Lopez, founder of Messy Bessy Cleaners, Inc. a company known for its advocacy to help marginalized young adults by giving them employment, education through HOUSE ( Helping Ourselves through Sustainable Enterprises) Foundation, which helps disadvantaged youth have part-time jobs while completing their education.
1. How did Messy Bessy start?
Messy Bessy was born out of a need for a business that can hire and develop the at-risk youth I was trying to help. The idea of the business was shortly after we failed with our first business that didn’t quite have the right environment for our youth.
I came up with the name, logo (an old painting of mine!), and branding that alludes to the pre-war, pre-industrial chemical era. The first few recipes were just picked up from the web!
2. What is the competitive advantage of Messy Bessy?
We’ve always been quite meticulous with the way we formulated our products — making sure we use premium, natural ingredients while keeping the products affordable. We also ensure that the integrity of our products is also reflected in our social, inclusive program. For fourteen years, at least half of our team has been made up of marginalized young adults who are getting the opportunity to complete their education and lift their entire families out of poverty permanently.
3. How do you see the brand in the next 5 – 10 years?
I would love to see Messy Bessy grow into a mainstream green cleaning brand in the Philippines, and even in the region. I also hope that our brand will serve as a strong proof of concept for inclusive businesses and poverty alleviation.
4. Message to the young entrepreneurs?
Show up every day. Start small. Dream big.
The experience of Messy Bessy Inc. has shown us that brand purpose can transcend from simply fulfilling our customer’s expectations and aspirations to also advancing social advocacy to help change people’s lives like the marginalized youth in Philippine society. Catch the next Brand story article soon.
