New Delhi, India –October, 2024 – Renowned for pioneering holistic health in India, Wellbeing Nutrition has unveiled its latest campaign, featuring celebrated duo Soha Ali Khan and Kunal Kemmu, who embody the brand’s values of fitness and balanced living. With this powerful collaboration, Wellbeing Nutrition sets its sights on strengthening its position in the sports and performance sector, encouraging more individuals to make wellness a way of life.
A Perfect Fit for Health and Performance
Soha Ali Khan and Kunal Kemmu, known for their dedication to health and wellness, perfectly reflect Wellbeing Nutrition’s philosophy. Their commitment to a balanced lifestyle aligns seamlessly with the brand’s goals. “Staying fit and healthy while balancing personal and professional responsibilities can be challenging,” shares Kunal Kemmu, “but Wellbeing Nutrition makes it easy with their clean and effective products.”
Adding to this sentiment, Soha Ali Khan notes, “I’ve always believed in a holistic approach to wellness, combining fitness with mindful nutrition. Wellbeing Nutrition’s commitment to clean, effective products aligns perfectly with my own values, making it a natural fit into my lifestyle.”
Growing Demand for Plant-Based Nutrition
With a global shift toward plant-based diets, the protein supplements market is forecasted to soar to $55.32 billion by 2032, driven by an increasing demand for convenient, health-focused nutrition solutions. Wellbeing Nutrition’s Sports & Performance line, including SuperFood Plant Protein, Multis for Him and Her, Triple Strength Omega, and their top-selling Magnesium, offers a comprehensive suite to support muscle growth, recovery, and immunity, while aiding in weight management and digestion.
“Growing the Sports & Performance category has been a key focus for us,” shares Saurabh Kapoor, Co-Founder of Wellbeing Nutrition. “In today’s fast-paced world, it’s becoming harder to meet nutritional needs through diet alone. Supplements play a crucial role in optimizing health and well-being. Soha and Kunal, who lead active lifestyles, are the perfect fit for our campaign, and their voices will allow us to amplify our message and inspire people to make wellness a daily priority.”
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A Booming Market and a Strategic Vision
The Indian sports nutrition market is on a fast track, with an estimated worth of $3.1 billion by 2032. With continued investment in research and innovation, Wellbeing Nutrition is prepared to lead this health-conscious revolution, reaching a broad audience across India with clean, high-quality, and scientifically-backed products.
About Wellbeing Nutrition
Established in 2019 by Avnish Chhabria, and with Saurabh Kapoor joining as co-founder in 2021, Wellbeing Nutrition is a trailblazer in the wellness space. The brand offers a wide range of FDA-approved, gluten-free, and non-GMO products catering to diverse health needs, from sleep and gut health to immunity and beauty. Their rigorous commitment to quality ensures that each product is crafted from globally sourced natural ingredients, achieving unparalleled effectiveness and consumer satisfaction.
With the recent $10 million Series B investment led by Hindustan Unilever Ltd. and Fireside Ventures, Wellbeing Nutrition continues to redefine wellness by seamlessly blending nature with science. The company’s mission focuses on promoting the art and science of living well, addressing holistic health through physical, mental, emotional, and social wellness solutions.
