SINGAPORE (14 October 2024) – French-Italian aircraft manufacturer ATR has launched a captivating video series, spotlighting the transformative impact of regional air connectivity in Indonesia. With the support of Singapore-based public relations and marketing agency Francis & Low (F&L), the video series captures the nation’s breathtaking beauty and cultural richness while showcasing the critical role air travel plays in connecting remote regions.
Filmed across the picturesque islands of Flores, Sumba, and Borneo, the series delves into how ATR air services, provided by Wings Air, are unlocking new opportunities for trade, tourism, and community development in Indonesia.
Leithen Francis, Managing Director of Francis & Low, shares, “In this series of videos, we interviewed Indonesians from different communities across the archipelago, allowing them to share their stories, which in turn highlighted the broader importance of regional air connectivity.”
Connecting Indonesia: Brewing Opportunities in Flores
The first video in the series shines a spotlight on Flores, where ATR aircraft are bridging the gap between remote coffee-growing communities and global markets.
- Ferdianus Rega, founder of Sokoria Coffee, explains how regional connectivity empowers villagers in Toba to grow and process coffee, improving livelihoods.
- Karolus Naga, founder of Virgil Coffee, discusses how air access facilitates wider distribution of Flores coffee, enhancing its reach.
- Felix Soba, founder of Ngada Coffee, emphasizes how air connectivity helps local farmers attract more buyers and secure better prices.
- Mario Agustinus Du, a barista at Lekosoro Coffee, speaks about preserving the unique qualities of Bajawa coffee and promoting it to a broader audience.
Sumba’s Wings to Paradise: A Tourism Boost
The second video highlights the growing tourism industry on Sumba, where ATR services have become a lifeline for the island’s economic development.
- Asty Roswita Kulla, founder of Karaja Sumba, discusses how air connectivity enables collaborations and provides local women with economic independence through ikat weaving.
- Apriana Naha and Nyong Landu Meha, alumni of the Sumba Hospitality Foundation, share how vocational training and improved air travel are opening new career opportunities for locals.
- Evguenia Ivara and Mus Mulyadi of Cap Karoso reflect on how ATR air services have been instrumental in transforming Sumba into a popular tourist destination, creating jobs and improving local economies.
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Exploring Borneo: A Green Frontier
In the third video, ATR focuses on Borneo, a vast island where limited infrastructure makes air connectivity indispensable.
- Agus Bei, founder of Mangrove Center Graha Indah, highlights how air services support eco-tourism and conservation initiatives in the region.
- Nila Warti, a tour guide and local business owner, shares her experience of how air connectivity has spurred sustainable tourism in Borneo.
- Capt. Riza Fatih Sudibyo, a Wings Air pilot, discusses the operational advantages of ATR aircraft in accessing remote locations with short runways, essential for connecting Borneo’s isolated communities.
Bringing Indonesia Closer to the World
With stunning aerial views and personal stories, this video series is more than just a showcase of Indonesia’s beauty—it tells the story of how ATR air services are changing lives, facilitating trade, and promoting sustainable tourism. ATR’s contribution is not only in connecting remote destinations but also in driving economic growth and preserving Indonesia’s cultural heritage.
Francis adds, “Another key strategic objective of the video series was to promote Indonesia as a tourist destination by showcasing the nation’s diversity and beauty. We explored places that many people don’t get to see, but hopefully these videos will motivate intrepid travellers to visit Flores, Sumba, and Borneo.”
About Francis & Low
Francis & Low (F&L) is a boutique public relations and marketing agency based in Singapore, founded in 2013. F&L specializes in media relations, event organization, content creation, and strategic partnerships, primarily serving clients in aviation, tourism, energy, and the hospitality sectors. With an experienced team, F&L has built a solid reputation across Asia-Pacific and beyond.
