National, 20th September 2024 – Max Fashion, part of the renowned Dubai-based Landmark Group, is set to unveil an exciting new chapter in its fashion journey. The launch of the highly anticipated ‘New New You’ campaign features the iconic Kalki Koechlin, an actor known for her impeccable style and ability to transform with every role she takes on. This collaboration captures the essence of reinvention, self-confidence, and evolving one’s personality through fashion.
With the ‘New New You’ collection, Max Fashion taps into the idea of transformation. The brand aims to help its customers explore various facets of their personalities, with styles ranging from casual to formal, western to festive. The collection is designed for modern, aspirational Indian families and promises an assortment of vibrant, comfortable, and trendsetting outfits.
Fashion Meets Personality: Kalki Koechlin’s Bold Choices
Kalki Koechlin, known for her bold and unconventional choices in both career and style, perfectly embodies the spirit of Max Fashion’s new campaign. Speaking on the collaboration, she shared, “I believe fashion is an extension of one’s personality, and Max Fashion’s ‘New New You’ campaign truly allows me to do that. I am thrilled to be a part of it and I must say Max Fashion has completely surprised me with its cool, vibrant, and comfortable styles.”
The campaign’s film captures Kalki in a stunning European backdrop, showcasing the versatility of the collection through her eclectic outfits. From a chic printed balloon dress for an afternoon gathering to a shimmer co-ord set for a formal outing, Kalki’s style brings the brand’s ethos of transformation to life.
A Fresh Perspective on Fashion
Max Fashion’s Head of Marketing, Pallavi Pandey, spoke of the brand’s ongoing transformation, stating, “As we embark on an exciting journey of transformation at Max Fashion, the ‘New New You’ campaign is our commitment to constantly evolving and bringing fresh, trendsetting styles to our customers. This collaboration with Kalki Koechlin represents the bold, confident, and ever-evolving spirit of our brand. We aim to inspire our customers to explore new possibilities and embrace every side of themselves with our latest collection, designed for the modern, aspirational Indian family.”
Max Fashion’s Commitment to Innovation
Sumit Chandna, Deputy CEO of Max Fashion, highlights the brand’s focus on innovation and growth. “Max Fashion’s growth and success have always been driven by our commitment to delivering value, quality, and fresh fashion to our customers. With the ‘New New You’ campaign, we are not only launching a dynamic new collection but also reinforcing our retail strategy to bring continuous innovation to over 520 stores across 210+ cities. This campaign marks a new chapter in our business, where we focus on expanding our presence, both in physical stores and online, with an unwavering dedication to customer satisfaction and style evolution.”
Also Read: L&K Saatchi & Saatchi Welcomes Back Roshni Kavina as National Creative Director to Boost Innovation and Creative Excellence
About Max Fashion
Max Fashion is a beloved fashion brand under the Dubai-based Landmark Group, with over 520 stores in 210 cities across India. Known for offering trendy, high-quality, and affordable fashion, the brand launches new styles every week, providing customers with fresh and exciting collections throughout the year. Whether it’s western wear, festive outfits, or accessories, Max Fashion ensures there’s something for everyone, empowering customers to express themselves through style.
