New Delhi, August 21, 2024: In a significant move that is set to redefine the landscape of eCommerce marketing, Shiprocket, India’s fourth-largest eCommerce enablement platform, has launched Engage 360—the world’s first data-powered marketing automation platform. This groundbreaking solution is designed to empower over 1.5 lakh merchants across India, driving business growth, customer loyalty, and optimizing marketing spend through cutting-edge AI technology.
Transforming Marketing Automation in India
Marketing automation is no longer just an add-on but a cornerstone of modern business strategy. According to a Salesforce report, a staggering 67% of marketing leaders now leverage such platforms to enhance customer experiences. Shiprocket’s Engage 360 aligns seamlessly with this trend, offering an unprecedented suite of tools that deliver personalized customer engagement, which is critical in today’s competitive market.
AI-Driven Solutions for Enhanced Customer Engagement
Engage 360 stands out with its AI-powered features like smart segments, which enable merchants to target customers based on precise behavioral data, and RTO prediction, optimizing delivery strategies and reducing costs. The platform’s RTO suite, powered by WhatsApp, has proven to reduce Return to Origin (RTO) rates by up to 40%, with merchants reporting a remarkable 10x return on investment.
Additionally, Engage 360’s omni-channel capabilities ensure that businesses can reach their customers through their preferred channels, including WhatsApp, SMS, Email, and RCS. This unified approach not only boosts engagement but also contributes directly to the top line, with merchants witnessing sales increases as high as 15%.
Innovating with Shiprocket Engage 360
As part of its ongoing commitment to innovation, Shiprocket is sunsetting its previous marketing tool, Wigzo, to consolidate features and enhance the Engage 360 platform further. Saahil Goel, MD & CEO of Shiprocket, emphasized the impact of this launch, stating, “With the launch of Shiprocket Engage 360, we are taking a giant leap forward in enabling eCommerce merchants to not only survive but thrive in the digital age by delivering personalized customer experiences at scale by harnessing the power of data-driven marketing.”
Praful Poddar, Chief Product Officer at Shiprocket, echoed these sentiments, adding, “In today’s digital landscape, data is the new oil, and Shiprocket Engage 360 is the refinery that turns that data into tangible business growth.”
Also Read: Insights from the CX Edge Studies by Lara Truelove, Centre for Experience Management Program Leader
Setting a New Benchmark in Marketing Automation
Shiprocket Engage 360 distinguishes itself from competitors by combining the best of both worlds—comprehensive marketing solutions and specialized WhatsApp marketing capabilities. While platforms like Contlo and WebEngage focus on niche areas, Shiprocket Engage 360 offers a holistic approach to marketing automation, making it an indispensable tool for eCommerce businesses in India.
As the Indian eCommerce sector races towards becoming a $300 billion industry by 2030, the role of marketing automation will only become more pivotal. Shiprocket’s new platform is poised to be a game-changer, empowering merchants of all sizes to achieve sustainable growth and success.
About Shiprocket
Founded in 2017, Shiprocket is India’s largest eCommerce enablement platform, dedicated to empowering MSMEs and D2C retailers with comprehensive tech solutions. From shipping and fulfillment to customer communication and marketing tools, Shiprocket offers a robust stack that facilitates seamless operations across 24,000+ serviceable pin codes in India and 220+ countries worldwide. With its latest innovation, Shiprocket Engage 360, the company continues to set new standards in the eCommerce industry, driving growth and enhancing customer experiences.
