In an exciting new initiative, the Advertising Club (Ad Club) has partnered with the Institute of Practitioners in Advertising (IPA) to introduce The TAC Academy, a platform dedicated to elevating the standards of professionals in the marketing, advertising, and media industries in India. This collaboration aims to provide globally recognized qualifications at special prices, with additional member, early bird, and bulk discounts.
Reflecting on the timeless wisdom of Malcolm X, “Education is our passport to the future, for tomorrow belongs only to the people who prepare for it today,” The TAC Academy seeks to equip professionals with the skills and knowledge necessary to thrive in today’s dynamic market environment. By offering cutting-edge qualifications from around the globe, The TAC Academy is poised to raise the bar for industry talent.
Rana Barua, Group CEO of Havas India, South East & North Asia (Japan & South Korea) and President of The Advertising Club, commented on the launch, stating, “We are committed to introducing global best practices through exceptional awards and innovative learning and training initiatives in our industry. Our partnership with IPA marks the beginning of an exciting new chapter with the launch of The TAC Academy as a pioneering platform. This is just the beginning, as we plan to roll out many more learning programs designed to benefit our industry, members, and stakeholders.”
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Louise Hinchliffe, Director of Professional Development at IPA, added, “One of our core ambitions at the IPA is to professionalise the advertising, media and communications industries and create global understanding of how the business works. Our portfolio of qualifications enables learners from all over the world to deepen their knowledge of the industry, improve their personal performance at work and the performance of both their own and their clients’ businesses. We are really pleased that the Advertising Club has entered into a relationship with us so people in India can benefit from our learning.”
The TAC Academy will offer the following IPA qualifications
- Foundation Certificate – Ideal for newcomers with 0–3 years of experience, this course covers the entire brand communications process, including strategy writing, media roles, data utilization, and success measurement.
- Digital Performance Essentials Certificate – Suitable for all, this course provides a comprehensive understanding of digital performance marketing, enhancing skills in briefing, planning, and executing digital marketing campaigns.
- Effectiveness Essentials Certificate – Also suitable for all, this program teaches the principles of effectiveness, helping participants make better strategic decisions by learning from award-winning effectiveness papers.
- Media Research Essentials Certificate – This course imparts essential media research skills required for success in the media industry, suitable for all.
- Advanced Certificate in Effectiveness – Targeted at professionals with 4–8 years of experience, this course offers a detailed approach to evaluating campaigns, analyzing their impact, and proving their value to clients.
- Advanced Certificate in Communications Planning – Also for those with 4–8 years of experience, this qualification helps professionals become strategic communications planning leads, exploring integration models and maximizing communication plan effectiveness.
About The Advertising Club
Founded in 1954, The Advertising Club is one of the largest and most active clubs of its kind globally, with over 1700 members from media organizations, marketing companies, advertising agencies, and allied professional bodies. The Club aims to elevate the professional standards of the Indian advertising industry through awards, seminars, training workshops, and meetings. Some of its notable awards include Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES, and Young Achievers’ Awards.www.theadvertisingclub.net
About the IPA
Incorporated by Royal Charter, the IPA advances the value, theory, and practice of advertising, media, and marketing communications. With a strong focus on thought leadership and continuous professional development, the IPA supports over 85% of the UK’s annual £22bn ad spend and provides programs in more than 80 countries.
