Latam, July 15th, 2024 – In a compelling fusion of sports and environmental conservation, Findasense, a 360-degree creative agency known for its innovative Brand Experience strategies, has partnered with Fundación Con Vida to launch the “Retiring Species” campaign. This unique initiative leverages the momentous career milestones of renowned footballers nearing retirement to draw a poignant parallel with endangered animal species, emphasizing the critical need for conservation efforts.
The campaign features four striking prints, each portraying a celebrated footballer whose iconic jersey is seamlessly blended with the fur texture of an endangered species linked to their nickname. The Ethiopian ibex symbolizes the Argentine national team’s top star, known as the G.O.A.T., with only 500 individuals left in the wild. The Bengal tiger represents Colombia’s historic top scorer, highlighting the species’ current presence in just 5% of its historical range. The panther is associated with Costa Rica’s legendary goalkeeper, with an estimated population of 14,000 to 16,000. Lastly, the arctic fox represents the Italian-Peruvian forward of the Peruvian national team, with only about 450 individuals remaining in Norway, Sweden, and Finland as of 2022. This visual artistry not only underscores the connection between athletes and animals but also amplifies the urgency of protecting these species before it’s too late.
Alejandra María Muñoz Rivera, Executive Director at Fundación Con Vida, expresses, “‘Retiring Species’ is a campaign that primarily aims to raise awareness about the urgent need to protect some of the most vulnerable species. It is an honor to collaborate with Findasense on an initiative that has the power to generate such a significant impact.”
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Esteban Pineda, CEO of Findasense Americas, adds, “Our mission has always been to create brand experiences that transcend and generate positive change. With ‘Retiring Species’, we have taken this mission to the next level, combining creativity and purpose to inspire greater awareness and action in the protection of our wildlife.”
“Retiring Species” is crafted to captivate public attention, fostering an emotional and visual connection that resonates deeply with audiences. Through this campaign, Findasense and Fundación Con Vida aspire not only to inspire immediate action but also to leave a lasting legacy in the conservation of endangered species.
About Findasense
Findasense, a Teleperformance Group company, specializes in 360-degree creative solutions for Brand Experience. They excel in designing and executing high-impact marketing and communication strategies based on deep consumer insights. Serving clients like Grupo Bimbo, Coca-Cola, Liberty, and more, Findasense operates across 30+ markets globally, with offices in Europe, North America, Andean, Central America, and South America regions.
About Fundación Con Vida
Fundación Con Vida is a dedicated environmental and social organization focused on biodiversity management and sustainability since 1997. They are committed to generating social value through the sustainable use of natural resources, emphasizing life as the highest societal value.
