Two-time Olympic medalist and one of India’s most celebrated female athletes, PV Sindhu, has announced her partnership with Hoop as an investor and brand ambassador. This collaboration marks a significant milestone for Hoop, a rapidly growing wellness brand founded by former McKinsey consultants Twinkle Uppal and Saharsh Agarwal.
Hoop was born from the SRCC-IIM-ISB alumni couple’s mission to modernize relief and recovery, embedding fitness seamlessly into the lifestyle of modern India. Twinkle Uppal expressed, “Hoop emerged out of the unmet wellness needs of young India. Our lifestyles have changed – muscle recovery after workouts, injury prevention during sports, back pain from long sitting hours, neck pain from tech devices, screentime induced sleep troubles. While our needs have changed, there are limited innovative products today which fit the lifestyle of new India.”
Hoop offers a diverse range of natural products designed for topical pain relief, muscle recovery, and sleep support. The partnership with Sindhu, who embodies the spirit of resilience and peak physical performance, aligns perfectly with Hoop’s vision. Sindhu, reflecting on her decision, said, “Badminton demands peak physical performance. Prioritizing pain relief, muscle recovery and sleep is critical for athletes like myself. I tried Hoop products for months and was incredibly impressed with their value not just for athletes, but for any one who is focusing on living an active life. I’m thrilled to be partnering with Hoop on their mission to help India live active.”
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Saharsh Agarwal highlighted the synergy between Sindhu and the brand, stating, “We feel PV Sindhu is the perfect evangelist of our brand. She truly embodies the spirit of a champion and her story is one of tremendous grit. She is the first and only Indian to become the Badminton World Champion, only the second individual Indian athlete to win two consecutive medals at Olympics and one of the World’s Highest-Paid Female Athletes. Sindhu is not only the face of Indian sport, but also an immensely credible voice in fitness. With Olympics 2024 right around the corner, Hoop is incredibly proud of Sindhu’s trust in our brand.”
Since its market launch in October 2023, following an extensive 18-month period of research and development, Hoop has rapidly gained traction. The brand boasts customers in over 1,000 cities across India, including regions as remote as Lakshadweep, Kargil, Changlang, and Kanyakumari. Hoop is part of Peak XV’s (formerly Sequoia India) Spark Program and has garnered support from notable angel investors such as Rohit Kapoor (CEO, Food Marketplace, Swiggy), Abhinav Sinha (COO, OYO), Naiyya Saggi (Co-founder, Good Glamm Group), Suhail Sameer (ex-CEO, BharatPe; ex-CEO, RPSG Consumer), Shantanu Deshpande (Founder – Bombay Shaving Company), Kunal Suri (Former Managing Director, Food Panda), Saurabh Vashishtha (Co-founder, SimSim) and Arjun Vaidya (Founder – Dr Vaidya’s).
A recent Lancet study highlighted that India ranks 12th highest in the world for insufficient physical activity, as per WHO norms. However, this trend is shifting among young Indians. Millennials and Gen Z are increasingly prioritizing wellness, reflected by a 40% surge in related search interests. The consumer wellness market in India, currently valued at approximately $20 billion, is expanding rapidly at a rate of over 15% annually.
Hoop’s range of relief and recovery products can be purchased on their official website, hoophello.com, as well as on Amazon.
