On Monday, travel technology platform Oyo revealed the opening of its first high-end hotel in Dubai, named Palette Royal Reflections Hotel and Spa. This move is part of the company’s strategy to expand its presence in the luxury accommodation market worldwide as it prepares for an IPO.
Following the relaxation of visa policies for Indian tourists by Dubai earlier this year, Oyo anticipates a significant increase in Indian visitors in 2024.
“Oyo is expecting more than 1 lakh Indian tourists to visit Dubai this year. Dubai has long been a favourite destination for Indian travellers, thanks to its luxury shopping, stunning architecture, and vibrant culture. The launch comes as the emirate prepares to welcome a record number of Indian tourists in 2024,” Oyo stated.
This initiative aligns with Oyo’s strategic efforts to enhance its portfolio of premium properties globally, focusing particularly on the Middle East.
Currently, Oyo boasts over 700 properties in the UAE, with more than 200 located in Dubai alone.
India remains the leading source of tourists for Dubai. In 2023, India topped the charts with 11.9 million visitors, followed by Saudi Arabia with 6.7 million, and the UK with 5.9 million.
Nitin Gupta, Business Head of Oyo Middle East, commented on the trend, “We have been seeing a surge in the number of Indian tourists asking for luxury accommodation in the region. Oyo plans to meet the requirements of tourists visiting Dubai through this initiative.”
