Hong Kong (June 6, 2024) – In a landmark collaboration, SCMP Advertising+ has partnered with WARC, the global authority on marketing effectiveness, to unveil pivotal insights into the dynamic relationship between brands, marketing, and culture. This partnership aims to drive significant business growth in Hong Kong and across Asia.
Kevin Huang, Chief Operating Officer of the South China Morning Post, highlighted the pressing need for effective brand marketing. “Businesses are increasingly expecting marketing to drive performance for their brands. In fact, research has shown that close to 30 percent of total business value is attributed to brand marketing. Yet, many businesses are still navigating the challenges of building a strong, differentiated brand that drives desired commercial success,” he stated.
The newly released SCMP-WARC insights summary, titled “DRIVING GROWTH WITH THE CHANGING AFFLUENT AND INFLUENTIAL,” delves into three critical areas:
- Leveraging the power of brand to fuel growth
- Understanding the mindset of the new Asian luxury consumer
- Emphasizing the importance of cultural resonance
Ed Pank, Managing Director of WARC APAC, expressed the value of these insights for industry leaders. “These insights will help inspire leaders and marketers to more effectively invest in their brands by catering to the evolving preferences of today’s Asian luxury consumers and help fuel business growth in Hong Kong and beyond,” Pank noted.
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The insights were unveiled at a thought leadership event attended by over 120 marketing leaders from various industries at Landmark, Hong Kong. This event marks a significant step towards empowering businesses with the knowledge to enhance their brand marketing strategies.
To learn more about SCMP Advertising+ and download the Insights Summary, visit LINK
About The South China Morning Post
The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP’s vision is to “Elevate Thought” and our mission is to “Lead the global conversation on Hong Kong, mainland China and Asia”. It is the recipient of hundreds of awards for its journalistic excellence, from such prestigious organisations as the World Association of News Publishers and the Online News Association. SCMP also publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.
About SCMP Advertising+
For over 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to over 35 million readers each month. SCMP Advertising+ connects partners with its affluent audience and business decision-makers through culturally relevant content and events that drive connection and consideration. Its first-party data platform and brand safety tools deliver impact through insights and context. SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.
