In a significant move to enhance awareness and support for amyotrophic lateral sclerosis (ALS), InnoVision Marketing Group has been selected as the agency of record for the ALS Association. Renowned for its strategic messaging and creative solutions, the San Diego-based global marketing agency will spearhead the nonprofit’s marketing efforts, focusing on public relations, video production, and social media.
The ALS Association, a national nonprofit dedicated to supporting individuals diagnosed with ALS, is the largest private funder of ALS research worldwide. Their mission is to discover treatments and a cure for ALS while serving, advocating for, and empowering people affected by the disease. The organization also plays a critical role in public policy, striving to improve the lives of those with ALS and their caregivers through nonpartisan advocacy.
Steve Becvar, Vice President for Sports & Entertainment and former Executive Director for the ALS Association Greater San Diego Chapter, expressed his enthusiasm for this partnership, stating, “Year over year, InnoVision Marketing Group has shown its unwavering support for the ALS community here in San Diego. Their commitment and dedication to supporting those in greatest need aligns perfectly with the mission of the ALS Association. Together, we look forward to making significant strides in our fight against ALS and enhancing the quality of life for those affected by this disease.”
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InnoVision’s comprehensive marketing support aims to generate greater awareness of the ALS Association’s cause and the vital need for community support. Alanna Markey, Sr. Vice President/General Manager of InnoVision Marketing Group, shared her excitement about the collaboration, saying, “We are thrilled to be able to help the ALS Association continue to spread the word about the life-changing impact they have on those impacted by ALS. Any time we have an opportunity to give back to the community through lending our talents to organizations creating positive change, it is so rewarding for our team. After working with the ALS Association for years on specific projects, we are thrilled to be able to partner with them as agency of record.”
InnoVision has a proven track record in creating strategic campaigns for a diverse range of clients, including other notable nonprofit organizations such as Fresh Start Surgical Gifts, the National Native American Human Resources Association (NNAHRA), and the Fentanyl United Crisis Coalition (FUCC). Their full-service, in-house approach covers brand strategy development, advertising, digital media, creative services, film production, talent and casting, social media and reputation management, traditional media, public relations, and Hispanic marketing.
To learn more about the ALS Association’s initiatives and resources, visit their website.
About InnoVision Marketing Group
What began as an idea of a way to better service clients has turned into a brand that stands out among the rest. InnoVision Marketing Group is a full-service, nationally recognized agency, with clients across the country and globally. Inspired by the intensity and style of New York agencies, we’ve taken innovation to the next level by integrating proprietary digital technologies into our services.
From branding to creative design, media buying, digital advertising, web development and SEO, video production, social advertising and management, PR and digital content, entirely everything is done in-house, delivering unparalleled quality and value to our clients to make a lasting impact. Our goal is to ensure that our clients’ businesses thrive in every aspect of their branding and marketing. With our unique culture at the heart of everything we do, we believe the happier our team is, the better the work we produce – something we remember every day. To learn more about InnoVision, please visit TeamInnoVision.com.
About ALS
Amyotrophic lateral sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. Over the course of the disease, people lose the ability to move, to speak, and eventually, to breathe. On average, it takes about a year before a final ALS diagnosis is made. The disease is always fatal, usually within five years of diagnosis. There is currently no cure.
About the ALS Association
The ALS Association is the largest ALS organization in the world. The ALS Association funds global research collaborations, assists people with ALS and their families through its nationwide network of care and certified clinical care centers, and advocates for better public policies for people with ALS. The ALS Association is working to make ALS a livable disease while urgently searching for new treatments and a cure. For more information about the ALS Association, visit our website at Als.org.
