Sydney, May 20, 2024: Media agency UM has announced the strategic appointment of Matt Evans as Managing Partner, who will spearhead the Optus account from their Sydney office. This move aims to enhance UM’s strategic media approach for Optus, driving market-leading value, innovation, and sustainable growth.
Evans, known for his extensive experience in client relationships and strategic partnerships, will play a pivotal role in evolving UM’s media strategies for Optus. He will work closely with the team to foster innovative and valuable opportunities.
Anathea Ruys, CEO of UM Australia, expressed her enthusiasm about the appointment: “Optus is a powerful Australian brand focused on developing positive connections with people across Australia. The team at Optus are leading marketers who think strategically and have a clear, well-articulated vision and plan for the brand. This is an account that is so energising and exciting for people to work on, I knew that we needed an incredible leader for this team and from the first conversation I had with Matt, I was convinced he was the right person. His wealth of experience across media agency, media partner and creative agency, combined with his nuanced and intelligent thinking, is the ideal blend for a client as world-class as Optus.”
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Previously, Evans was the Head of Client Partnerships at Carat Australia, where he successfully led teams in delivering success for notable brands such as George Weston Foods, NOVA Entertainment, Mastercard, and the Sydney Children’s Hospital Foundation. His leadership style, characterized by a hands-on approach and a focus on personal growth and collaboration, is expected to bring significant value to UM and the Optus partnership.
Ben McCallum, Managing Director of UM Sydney, added, “Exceptional work comes from exceptional people, and we simply couldn’t pass up the opportunity to bring someone like Matt into UM’s team. Matt has a wealth of experience across almost all facets of media and marketing and will add significant value to the development of the Optus partnership and our people here at UM. Matt’s leadership of Optus’ team is critical for the ongoing success of our agency, Optus is one of the biggest and best brands in Australia and I am confident Matt will ensure Optus are consistently at the cutting edge when it comes deploying effective and engaging media campaigns. I can’t wait for his presence to be felt and seen in market.”
Evans is excited about his new role, stating, “It’s pretty incredible when you have that ‘stars align’ moment in your career, especially when there are ticks on so many levels. I’m pumped to be joining this incredibly talented team at UM at such an exciting time for both the agency and Optus.”
Evans will report directly to Ben McCallum, Managing Director of UM Sydney, with his appointment effective immediately.
