The Asia Video Industry Association’s Coalition Against Piracy (CAP) has published its 2024 annual piracy consumer survey, conducted by YouGov. Despite a decrease in piracy on pirate TV boxes, pirate apps and streaming or torrent websites, the survey shows an increase in the incidence of piracy across the region, climbing from 52% last year to 59% this year due to more piracy on social media and messaging platforms. Particularly concerning are the increases in the Philippines (12% yoy) and Vietnam (13% yoy), with both countries also now having the region’s highest incidences of piracy amongst their populations, at 70% and 71% respectively.
The dominance of social media and messaging platforms as the conduit to piracy not only remains, but has grown more severe, increasing by 14% across the region. Meanwhile, only 13% of consumers in the region now access pirated content through websites, and 11% by pirate TV boxes – both down from last year.
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Awareness of the negative consequences of piracy (89%) remains extremely high across the region, with consumers being most aware of criminals profiting from pirate services, the risks of malware and the damage piracy causes to local industry being most prominent. And the impact of judicial or administrative orders requiring ISPs to block access to pirate sites is clear, with Indonesian (59%), Vietnamese (54%), Malaysian (42%) and Singaporean (28%) consumers saying they have either stopped entirely or rarely access pirate sites as a direct result of sites being blocked.
The survey shows a dramatic increase in the number of consumers in Asia-Pacific both searching for and accessing pirate content via social media or messaging services. CAP is continuing to work with the major platforms across the region to address this issue but remains concerned with the lack of response from some platforms, notably Telegram.
Matt Cheetham, General Manager of CAP, noted, “We are greatly encouraged by the continuing downward trend of consumers accessing pirate content from illegal websites, which reflects the work done over many years in the region by industry and governments. However, it is clear that social media and messaging platforms must do more to prevent their services being used to find and access pirate content.”
About the Survey
The survey was conducted online by YouGov between 1st to 7th February 2024. Research was conducted in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam. The sample size was 10,123 people across all 8 Markets.
About the Asia Video Industry Association
The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.
