Driven by intelligent technology, XMP’s automated and intuitive functions can automatically monitor and optimise campaigns 24/7, and further reduce time and resources spent on ad creation and campaign management
XMP, Mobvista’s one-stop cross-channel media buying platform, was named the winner of a Bronze Stevie® Award in the Innovation in Paid Media Planning & Management category in the 11th annual Asia-Pacific StevieAwards.
Launched in 2022, XMP was developed to tackle the growing complexities of paid media planning. It offers an integrated dashboard for campaign and creative management, automatic adjustments for budgets and bids, and detailed analytics across platforms such as Google, Meta, TikTok for Business and Mintegral SDK Ad network — enabling app marketers to seamlessly manage all campaigns, creatives, and data in one unified place.
Since its rollout, XMP has proven its value by reducing ad creation time by 70%, cutting time spent on creative management by 95%, and achieving a 10-fold increase in managed creatives, a 5-fold rise in ad spend, a 200% increase in team effectiveness, and a 40% boost in ROI.
“I am honoured that XMP, as part of Mobvista’s suite of mobile growth tools, has been recognised for its significant impact on our global clients such as Alictus, Supercent, and XGame,” says Erick Fang, CPO of Mobvista. “Our goal in the industry is to empower businesses by streamlining media buying processes, improving workflows across teams, and providing a diverse array of advertising platforms to tailor our approach to each brand’s unique needs. By leveraging XMP, we aim to simplify operations for our clients, allowing them to focus on their growth.”
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The Asia-Pacific Stevie Awards are the only business awards program to recognise innovation in the workplace in all 29 markets of the Asia-Pacific region. The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards® for 22 years.
“The 11th edition of the Asia-Pacific Stevie Awards attracted many remarkable nominations,” said Stevie Awards president Maggie Miller. “The organisations that won this year have demonstrated that they are committed to being innovative, and we applaud them for their perseverance and creativity. We look forward to celebrating many of this year’s winners during our awards banquet on 24 May.”
Nicknamed the Stevies for the Greek word for “crowned,” the winners will be celebrated during a gala awards ceremony on Friday, 24 May in Manila, the Philippines. More than 1,000 nominations from organisations across the Asia-Pacific region were considered this year for the awards.
