Pune-based startup EMotorad has recently entered into a partnership with cricket legend and former Indian Captain Mahendra Singh Dhoni. This collaboration includes Dhoni’s strategic investment in the company, gaining equity ownership, and also featuring him as the new brand endorser.
Dhoni expressed his enthusiasm about this new venture, saying, “The future is in our hands. We are in an era where innovation plays a huge role in shaping sustainable solutions, and I’m a fan of new-age companies that build these. EMotorad stands at the forefront of shaping the future of mobility, and I am thrilled to be a part of this journey!”
EMotorad, established in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, aims to transform personal mobility. The company is focused on bridging the transportation gap and capturing a significant portion of the global e-cycle market as it expands its operations worldwide. Committed to innovation, strategic partnerships, and delivering exceptional quality, EMotorad is set to redefine transportation.
Kunal Gupta, Co-founder and CEO of EMotorad, commended Dhoni’s involvement, stating, “It requires a great degree of level-headedness with humility to be MS Dhoni. He is nothing short of India’s national icon who embodies leadership, teamwork, adaptability, and maintaining calmness under pressure – be it on pitch or off. He’s Thala for a reason! He perfectly embodies the core values of EMotorad: someone with passion, authenticity, and most importantly the love for bikes, cars, and now our e-cycles.”
In November 2023, EMotorad announced a significant financial milestone, securing Rs 164 crore in a Series B funding round led by Panthera Growth Partners. This funding is crucial for enhancing manufacturing capabilities, expanding international reach, and boosting research and development efforts.
EMotorad also maintains a strong retail presence with over 350 dealers in India and more than 10 EM experience centers, alongside extending its operations to eight countries globally.
