Swiggy has broadened its scope by extending its meal delivery services to houseboats floating on the famous Dal Lake in Srinagar. To reach these unique accommodations, the company’s delivery partners will utilize the iconic Shikharas, a hallmark of the city.
The association involves working with Shikara operators to ensure deliveries are made seamlessly into the tourist hotspot. It was indicated that the operators will be paid for the extra time it takes for delivery, according to a Swiggy release.
Sidharth Bhakoo, National Head of Business at Swiggy Food, remarked, “The Swiggy houseboat delivery is a testament to Swiggy’s mission of providing unparalleled convenience, irrespective of the consumer’s location.” Since commencing operations in Srinagar in 2022, Swiggy has onboarded over 300 restaurants onto its platform.
Additionally, Swiggy has forged a partnership with the Indian Railway Catering and Tourism Corporation (IRCTC) to facilitate food delivery to passengers aboard trains in four cities: Bengaluru, Bhubaneshwar, Visakhapatnam, and Vijayawada. The company aims to expand this service to encompass more than 59 train stations in the next six months, thereby enhancing food options for travelers.
Sanjay Kumar Jain, CEO of IRCTC, disclosed that they currently offer food delivery at approximately 350 major stations where trains make extended stops, facilitating seamless meal delivery. Collaborating with 17 different companies, including Zomato, IRCTC has generated revenue of 30 crore rupees by serving meals to 60,000 passengers daily, without encountering any complaints.
Initially, Swiggy’s services will be available at the aforementioned four railway stations. This collaboration marks IRCTC’s second venture with a food delivery service, following its partnership with Zomato last year to provide pre-ordered meals at stations in New Delhi, Prayagraj, Kanpur, Lucknow, and Varanasi.
