Narayan Devanathan takes over as President and Chief Strategy Officer (CSO) of Dentsu India at a critical juncture for the company. Reporting to Harsha Razdan, CEO, dentsu South Asia, Devanathan will lead further in strengthening agency capabilities in an integrated approach to marketing, technology, and consulting to offer unmatched solutions for the agency’s clients.
The Return of a Visionary Devanathan, who re-joined the network in June of last year, assumes the new role immediately and would work toward building a best-in-class, unified strategy team for the South Asia market. It has been the role that linked all the different executive functions, setting a trend in pioneering leadership thinking of the company.
Charting the Course for Transformation
In his role, Devanathan will now be responsible for the challenging task of steering Dentsu on its B2B2S vision. This includes leading the teams on strategy and planning that span from creative, media, to customer experience (CX) domains, while pioneering key projects in business transformation, sustainability consulting, and nurturing the startup growth partnership.
A Collaborative Approach to Meaningful Progress
Under Devanathan’s leadership, Dentsu is committed to the development of a culture of meaningful progress that will be created not for the benefits of its brands within but towards society at large. His approach would be drawing strength and potential from the diversified, collaborative, and innovative Dentsu brand to further this commitment to the company in progressing with the creation of societal values.
Also Read: Urban Company’s ‘Chhoti Soch’: A Bold Stand on Profession Prejudice
Leadership Endorsements
Harsha Razdan highly praised Devanathan and said, “One of the big assets in the evolution of Dentsu, paralleled by none. Our march towards greater customer focus and creative agility has a befitting ally in leadership with Narayan. His strong impact and visionary approach go hand in glove with our global strategic aspirations.” Devanathan, reflecting on his appointment, emphasized the transformative power of creativity and collaboration. “Dentsu mission is beyond tradition and seeks to trigger positive change in businesses and society. We are not just navigating but co-creating the future by living with our principles of fun, integrity, and challenging the status quo.
South Asia redefines tomorrow through strategic innovation and contribution to society, and in this new march, Narayan Devanathan comes to provide leadership guided by progress and transformation. The company, therefore, stands at the doorsteps of a new era with open arms, deriving from an approach that integrates the business challenge models likely to change the face of marketing, technology, and consulting.”
