Mastering the flow and ethical use of data is crucial for digital marketers in this data-driven era. With the release of Lotame Collaborate, the industry-leading customer data accessibility and effectiveness platform Lotame has set a new standard. This cutting-edge product, which is part of Lotame’s extensive Spherical data cooperation ecosystem, will revolutionise how digital marketers and media owners use first-party data, giving them a leg up in the digital revolution.
Empowering Data Collaboration with Lotame Collaborate
The Surge in Demand for Data Collaboration
As we navigate through the digital marketing landscape, the call for advanced data collaboration technologies has reached new heights. With the era of third-party cookies drawing to a close, industry professionals are increasingly gravitating towards collaborative solutions that amplify the scale and efficacy of their data. In this light, Lotame Collaborate shines as a beacon of progress, offering a robust and streamlined platform for the secure exchange and enhancement of data amidst the ever-tightening web of privacy regulations.
Advancing Data Utilization
Lotame Collaborate transcends the ordinary, marking a significant progression from the company’s earlier data exchange initiative, PDX. This innovative platform enables the seamless sharing of permissioned data among various parties, merging authenticated and non-authenticated data streams. This integration has the potential to unlock data volumes up to tenfold for analysis and activation, ushering in a new chapter of scalability and precision in marketing strategies.
Voices from the Vanguard
Andy Monfried, CEO of Lotame, underscored the indispensability of data collaboration in today’s marketplace: “Data collaboration is table stakes today. Unfortunately, fragmented data sets, non-interoperable platforms, and constantly evolving privacy standards have stalled the industry’s ability to deliver on true data enablement and collaboration. With our new offering in Spherical, which we believe is the industry’s most intuitive, interoperable, and high-performing data collaboration platform, we are making data collaboration smarter, faster, and easier than ever.”
Jo Mackenzie, head of data solutions at Publicis Media APAC, also highlighted the strategic value of first-party data sharing: “First-party data sharing opens up more opportunities to generate meaningful insights and to leverage each marketing touch point for real brand-building impact. Evaluating and testing innovative technologies like clean rooms and data collaboration are critical to delivering cutting-edge, data-driven solutions for our clients, so we’re excited to leverage this new offering as an extension of our existing intelligence suite.”
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Charting the Future of Data-Driven Marketing
With Lotame Collaborate’s introduction, the horizon of digital marketing brightens, becoming more interconnected and insightful. This platform not only demystifies the complexities associated with data sharing and analysis but also sets the stage for more tailored and impactful marketing endeavors. As the digital ecosystem evolves, tools like Lotame Collaborate will undoubtedly be instrumental in sculpting the future of data-driven marketing excellence.
For further insights into how Lotame is transforming the digital marketing landscape with its pioneering solutions, visit lotame.com.
