As the fields of digital innovation and creative creation come together to transform the marketing sector, MADE THIS, a specialised production organisation of the Clemenger Group, is leading the way in setting new standards. A new era in multichannel content development has begun as the renowned organisation, known for its commitment to craftsmanship and innovation, unveils a strategic strengthening of its Creative Technology capabilities.
Broadening Creative Frontiers
Following a launch that garnered widespread acclaim, MADE THIS is intensifying its quest to fuse creativity with state-of-the-art technology. This endeavor transcends merely keeping abreast of the digital revolution; it’s about spearheading the movement towards crafting bold, immersive content that engages audiences across diverse platforms.
Leadership with Vision
Steering this ambitious drive is Marie-Celine Merret, affectionately dubbed “MC,” who steps in to guide the Creative Technology division. Her portfolio, rich with experiences in experiential storytelling, gaming, augmented and virtual realities, alongside AI-driven content automation, signifies a pivotal stride in MADE THIS’s narrative.
MC’s distinguished career includes co-founding Media.Monks in Australia and New Zealand with Vinne Schifferstein, MADE THIS’s Managing Director. Her previous role at Media.Monks in New York was marked by her trailblazing efforts in immersive technologies and the production of award-winning initiatives, such as an interactive kinetic sculpture in Grand Central Terminal and pioneering experiential designs for the New York Times Experiential Design Agency, Fake Love.
Dedication to Innovation
Vinne Schifferstein welcomed MC’s arrival with open arms, lauding her unique amalgamation of artistic flair and innovative insight. “I’m extremely happy that MC is joining us at MADE THIS. She’s one of the most forward-thinking can-do people in the industry that truly combines artistry with innovation. She’s critical in our journey to help clients change the way their creative work is being made,” Schifferstein expressed.
Echoing this enthusiasm, Iain Todd, General Manager – Operations at MADE THIS, highlighted the rapidly evolving production landscape and the burgeoning demand for innovative, relevant capabilities. MC’s appointment is seen as a keystone in crafting work that is both novel and exhilarating, thereby fulfilling and surpassing brand expectations.
MC shared her excitement about the venture, stating, “I’m extremely happy that MC is joining us at MADE THIS. She’s one of the most forward-thinking can-do people in the industry that truly combines artistry with innovation. She’s critical in our journey to help clients change the way their creative work is being made.”
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A Fresh Chapter in Creative Production
Positioned at the crossroads of artistry and innovation, MADE THIS is on a mission to stretch the limits of creativity, craftsmanship, and technology. With MC at the forefront, the company is well-equipped to offer its clientele not merely content, but experiences that cultivate deep, empathetic connections between brands and their audiences. As MADE THIS forges ahead, it remains steadfast in its commitment to staying at the forefront of innovation, ensuring its clients do likewise.
