Celebrating its sixth year in the industry, Indonesia’s esteemed creative agency, previously known as M&C Saatchi Indonesia, has embarked on a new journey under the name ‘Moonfolks’. This pivotal change, led by CEO Anish Daryani, signifies the agency’s transition into an independent powerhouse, stepping away from its roots in the M&C Saatchi group.
Leadership and Vision: Steering Moonfolks to New Heights
At the helm of Moonfolks are its visionary co-founders: Anish Daryani as the President Director and CEO, Dami Sidharta helming the role of Chief Creative Officer, and Elki Hendra as the Chief Strategy & Digital Officer. This leadership trio is set to navigate the agency towards uncharted territories in the advertising world.
“Make Audacious Possible”: Moonfolks’ Bold Mission
It is not just about a name change; it’s a complete overhaul of purpose and strategy. With the mantra “Make Audacious Possible,” the agency is committed to delivering groundbreaking ideas that transcend the ordinary, propelling brands to achieve what once seemed impossible.
Revolutionizing Commerce: The Accelerated Commerce Model
A cornerstone of Moonfolks’ strategy is its ‘accelerated commerce’ model. This innovative approach ensures that all agency services are laser-focused on generating commerce for clients, aiming for a higher Return on Ad Spend (ROAS). It’s a game-changer in how advertising agencies contribute to client success.
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A Spectrum of Services: Moonfolks’ Diverse Offerings
Moonfolks’ service portfolio is as diverse as it is dynamic. It includes Moonfolks Advertising, the agency’s advertising arm; Moonfolks Digital, offering digital services; Moonfolks Shopex, focusing on retail and brand experience; and Moonfolks PR, dedicated to brand reputation. Each arm is designed to synergize and drive client success.
Leveraging AI: The Edge of Authentic Intelligence
In an era where AI is king, Moonfolks introduces ‘Authentic Intelligence’, a solution leveraging Gen-AI expertise. This allows for the creation of high-volume, cost-effective content, giving clients a distinct competitive advantage. The agency’s internal content production unit, Goosebump Pictures, further strengthens this offering.
Seamless Transition: Retaining Business Continuity
The rebranding of Moonfolks is a smooth transition, retaining all business licenses, tax papers, and continuity of operations. This includes maintaining all client, talent, and partner contracts, ensuring stability amidst change.
A Future-Forward Approach: Leadership’s Vision
Anish Daryani, reflecting on the journey, highlights the agency’s past successes and the enhanced agility and fluidity that independence brings. It is set to build on its foundational values, making a significant impact in the industry, both in Indonesia and regionally.
Dami Sidharta emphasizes the collective strength of the team, comprising some of the brightest minds in the industry, poised to achieve goals swiftly and excitingly. Elki Hendra articulates the agency’s clear objective: to craft compelling narratives and ideas that not only captivate audiences but also catalyze commerce, redefining the boundaries of possibility in an AI-driven world.
Redefining Creative Marketing
Moonfolks stands as a testament to the evolving landscape of creative marketing. With its innovative strategies, diverse services, and a leadership team committed to excellence, the agency is poised to redefine what’s possible in the realm of advertising and beyond.
