Lenskart has partnered with Warner Bros. Discovery Global Consumer Products to unveil two innovative eyewear collections inspired by DC Super Heroes, combining fashion and fantasy to bring a touch of heroism to everyday style.
The first of these collections, dubbed the ‘Dark Knight’, is a dream come true for adults who crave the zenith of fashion. Drawing inspiration from the sophisticated Bat-Tech, this collection is a true embodiment of the mysterious and charismatic essence of Batman. Each piece in the Dark Knight range is a testament to style and elegance, featuring the unmistakable Batwing lugs, the iconic Bat emblem, and sharp, refined cuts. These details not only pay homage to the beloved Super Hero but also elevate the eyewear to a status of iconic fashion.
For the younger fashion enthusiasts, Lenskart presents the ‘DC X Lenskart’ collection. Tailored for junior trendsetters, this line is a blend of comfort, flexibility, and style. The eyewear stands out with its vibrant comic prints and logos inspired by legendary DC characters such as Batman, Superman, and The Flash. It’s more than just eyewear; it’s a statement of style and a nod to heroism for the young and the young at heart.
Ramneek Khurana, Co-Founder of Lenskart, expressed his enthusiasm for the launch: “We at Lenskart are super excited to bring the magic of DC Super Heroes to our discerning customers through our latest collaborations: Dark Knight and DC X Lenskart. These collections represent a fusion of style and heroism, allowing individuals to express their inner Super Hero with every step they take.”
Echoing this sentiment, Vikram Sharma, Vice President of Consumer Products at Warner Bros. Discovery, highlighted the synergy of this collaboration: “Our collaboration with Lenskart is a perfect way for DC Super Hero fans to take their style to the next level and represent their love for DC. Lenskart is a trendsetting pioneer in eyewear and a perfect partner to bring Batman, Superman and The Flash to fans.”
The DC X Lenskart collection is not just a range of eyewear; it’s a fashion statement, a medium for self-expression, and a homage to the heroes that inspire us. The collection will be available for purchase both in-store and on the Lenskart website, ready to bring the spirit of DC Super Heroes into the lives of its admirers. With this launch, Lenskart and Warner Bros. Discovery are not just selling glasses; they are offering a new lens to view the world, one where style and heroism go hand in hand.
