In a bold move, Licious, a renowned brand in the culinary world, has launched its ‘Decemmmber Delights’ campaign, reimagining the festive season with a unique twist.
A Festive Surprise from the Skies
The campaign’s centerpiece is a heartwarming film featuring a family’s dinner interrupted by an unexpected guest – Santa Claus himself, tumbling through the roof. This humorous entry sets the tone for a campaign that blends traditional festive elements with a dash of surprise.
Redefining the Countdown to Festivities
In an earlier release, Licious presented a family eagerly counting down, not to the New Year, but to the start of ‘Decemmmber’. This clever twist highlights the brand’s initiative to start the celebrations early, bringing joy and anticipation to the dining table.
Santosh Hegde on Shattering Holiday Myths
Santosh Hegde, Vice President of Brand at Licious, emphasizes the campaign’s aim to debunk the myth that festivities only begin close to Christmas and New Year. “‘Licious Decemmmber’ is a myth buster, inviting consumers to indulge in our extensive offerings throughout the month,” he explains.
A Month of Culinary Indulgence
The campaign is not just about clever advertising but also about offering a wide range of delicious options. From raw and fresh to ready-to-cook categories, Licious promises a month filled with culinary delights, ensuring that every meal is a celebration.
Engaging Consumers Beyond the Plate
Licious extends its campaign to digital platforms, with its Instagram page buzzing with engaging content. This digital strategy aims to connect with consumers on a personal level, making ‘Decemmmber’ a truly flavorful month.
A Celebration of Taste and Joy
Licious’ ‘Decemmmber Delights’ campaign is a testament to innovative marketing strategies that blend humor, tradition, and culinary excellence. It invites consumers to break free from conventional festive timelines and embrace a whole month of celebration and indulgence.
