Backlink is a significant ranking factor, and it is an important signal for search engines to decide the website’s ranking.
You have completed SEO optimization of the blog or website, but building backlinks also play an important role in SEO process.
Backlink is a significant ranking factor, and it is an important signal for search engines to decide the website’s ranking.
99.2% of all top 50 results in the SERP have at least one backlink pointing to their website.
This article helps to know things to keep in mind while building backlinks.
1. Domain Authority – The popularity and quality of any website is determined by its domain authority. The value of links is high if it is generated from a high domain authority website, and such links prove to be beneficial for the website as they increase the website’s ranking.
With MozBar (Chrome extension), you can find out the domain authority of any website.
2. Nofollow and Dofollow Links – A dofollow link passes link juice to another site and benefits your website to get a high ranking.
On the other side, search bots do not follow nofollow links, but it doesn’t mean that nofollow links are useless; building nofollow links can be a great way to drive traffic.
For example, you have generated a link from a famous publication site, and that link is nofollow but the value of this link will still be high.
Why?
Because the audience of that publication site is very high and chances are that your website can also get referral traffic.
Your website’s link profile needs to have the right ratio of dofollow and nofollow links.
3. Contextual Backlinks – Contextual backlinks are links that are embedded within content, such as a blog or article. Contextual links are so crucial because search engine algorithms give them a lot more weight than non-contextual links. Therefore, contextual backlinks will strengthen your link profile.
4. Anchor Text – You should use keywords in anchor text while creating links; this helps your site rank for that keyword. A good anchor text strategy can impact SEO.
5. Link From The Relevant Website – Good backlinks come from web pages that are relevant to your page’s topic. The Source of a link can also affect conversions.
Let’s say that you own a finance site and you’ve created an article on “best investment plan for 5 years” You want to build links to this web page. Where do you begin?
If your links come from another finance site, that would be awesome.
Conclusion – If you keep the things mentioned above in mind while building backlinks, it can be easy to rank your website.
