Technology has played a crucial role in improving and transforming processes across sectors. And adtech is one such innovation that has revolutionized the advertising landscape globally.
In the simplest sense, adtech enables brands to study their customers’ emotions and buying behaviour using technology and accordingly create innovative and immersive ads to draw their attention. Adtech also helps brands track their campaigns’ progress, understand what works and what doesn’t and make suitable modifications to maximize reach.
In this context, here’s a list of four leading adtech startups that are modernizing the overall ad world with innovative solutions.
Globale Media
Globale media offers an integrated marketing platform that maximizes revenues by bringing in direct advertisers and showing relevant ads that best fit the user audience using banners, interstitial, videos, social, and native ads. The company specializes in digital marketing for all major kinds of app verticals including gaming, e-commerce, lifestyle, utilities, social, education, entertainment, and others on CPM, CPI, and CPA cost models. Publishers can access to the full feed of available campaigns as well as real real-time tracking and automation to multiple devices with programmatic GLOBALE API. It excels with a reach of over 500+ direct publishers, 1000+ live campaigns over 120 countries.
VDO.AI
VDO.AI is a global ad-tech company helping brands maximize consumer attention using automated and high-impact solutions. It creates lasting relationships by curating personalized video-driven experiences that turn brand awareness into measurable responses. Its solutions offer unparalleled monetization management across CTV and OTT apps. In the video monetization space for web and mobile, VDO.AI has been the first mover helping CTV broadcasters access this advanced bidding technology, allowing various demand sources to bid at the same time. By optimizing the stream, they contextually deliver the highest-quality advertisements to each available slot. This gives users a seamless experience without any ad breakage and inconsistency across platforms.
Armoks Media
Armoks Media is next-gen online media publishing & Video production house based out of Pune. It creates diversified video content in Technology, Auto and Entertainment space. They own and manage multiple Youtube channels and web properties. The Flagship channel of AMPL is Trakin Tech which boasts close to 10 million subscribers. AMPL Youtube Channels have a combined viewership of over 200 million every month, making it one of the biggest and fastest growing production house in India. The Flagship channel of AMPL is Trakin Tech which flaunts near 10 million supporters.
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AMPL Youtube Channels have a joined viewership of more than 200 million consistently, making it one of the greatest and quickest developing creation house in India
ADZ Junction
ADZ Junction is considered the ultimate solution for all the emerging digital marketing services including designing, editing, social, search marketing, and video advertising. Ashok Nain built this company for real-time bidding, rich media, mobile advertising and various other advanced and innovative strategic plans to deal with all the client’s related problems, especially for the quality traffic generation.
ADZ junction offers great services such as Digital Strategy, development, content, search marketing and marketing. The company helps the clients to gain quality traffic and identify the target audience. It has over 100 clients from different segments of the industry.
