KUALA LUMPUR, MALAYSIA, 15 July 2024 – In a remarkable display of entrepreneurial spirit and digital innovation, TikTok Shop Malaysia proudly commemorated the success of Karnival TEKUN Madani, a strategic collaboration with TEKUN Nasional. This three-day event, which drew over 40,000 businesses and e-commerce enthusiasts on-site and 160,000 online viewers, underscored the empowerment and upskilling of local entrepreneurs as part of the TikTok Shop #JomLokal initiative.
The festivities kicked off on June 28th with an inspiring session led by TikTok Shop’s top creator, Vicky Littlewolf. She shared her entrepreneurial journey, highlighting how her own challenges as a content creator led her to create job opportunities for over 100 aspiring talents and sellers in Penang.
The event was officially inaugurated by YAB Prime Minister Dato’ Seri Anwar Ibrahim, marking a significant milestone in the partnership between TikTok Shop and TEKUN Nasional. Nur Azre Abdul Aziz, Strategic Partnerships Director at TikTok Shop Malaysia, expressed her enthusiasm, stating, “I’m glad that this partnership has had a positive impact on the entrepreneur community. In just 45 days, the event saw participation from 150 sellers from Penang, Kedah, and Perlis. These TEKUN Nasional entrepreneurs also achieved 1.19 million customer traffic and saw a 243% increase in sales from LIVE selling, thanks to TEKUN Nasional for bringing digital transformation to life.”
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Highlighting the event’s success, the top 10 winning entrepreneurs from the Live Streaming Competition were each awarded a “Live Streaming Package” valued at over RM7,000. This package included traffic support, sales vouchers, affiliate creator matchmaking, and a live streaming booth setup at the event. Additionally, 14 more entrepreneurs showcased their innovative ideas in a thrilling Business Pitching Competition during the carnival.
Dato’ Abdullah Sani, Chairman of TEKUN Nasional, expressed his gratitude to TikTok Shop for their strategic promotion of the event, which reached over 3 million viewers via short videos by June 29th, 2024. He emphasized the importance of adaptability in entrepreneurship, stating, “To succeed as an entrepreneur, one must adapt to change. The rise of information and communication technology has propelled society into the digital era. Adapting to new technologies enables entrepreneurs to innovate and explore new opportunities.”
The Karnival TEKUN Madani also featured the TikTok Shop Awards ceremony, officiated by Dato’ Abdullah Sani, celebrating the exceptional achievements of participating entrepreneurs. Noteworthy awards included:
- Best Live Sales Result: @cikschagold.hq, achieving a 7,000x sales growth in 20 days.
- Highest Order Growth: @lipstickscarf, achieving a 1.6x order growth in 20 days.
- Best Short Video Interaction: @cendawanhub, garnering over 40,000 views.
- Business Pitching Competition Winner: @shiffaenterprise, a family-owned Penang curry powder supplier.
Shiffa Enterprise was awarded a three-month mentoring program from TikTok Shop Partner Anna Aziz, which includes short video production, LIVE selling hosts, and two one-on-one tutoring sessions. Anna Aziz is renowned for her expertise in creating custom video content that elevates brand visibility, engagement, and sales, offering comprehensive services from strategic planning to performance analysis.
As TikTok Shop continues to empower local entrepreneurs, this partnership with TEKUN Nasional marks a significant step towards fostering digital innovation and growth in Malaysia’s entrepreneurial landscape.
About TikTok
TikTok is a leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.
