Developing a visual identity is just one part of the brand-building process, but it can be one of the most exciting and enjoyable. When deciding how to portray your brand through graphic elements, you can let your creativity flourish.
Color palette
A color palette is a set of key colors your brand uses across all visual communications, such as your logo, website, social media, brochures, and advertisements.
Logo
A logo is an easily recognizable graphic symbol that identifies a company, commercial product, or public or private entity.
Typefaces and fonts
Typefaces and fonts can help express your brand’s personality and increase the overall coherence
Imagery and photography style
They convey your brand’s personality and transmit feelings and emotions to your potential customers, usually faster than words.
Graphic design layouts
It refers to the placement of graphic elements within a specific communication material.
Product and packaging design
Product design refers to conceptualizing and executing a product that meets the target consumers’ needs.