The advertising industry navigate the uncertainty of a cookieless future, keep up with the non-existent metaverse, and jump on growing media channels.
The metaverse
Allows companies to create their own world that represents their brand, which no video, ad, words or image could do.
Audio ads are on the rise – like, big time
The beauty of audio is that it can be enjoyed alongside other media – and quite often, that’s exactly what consumers do. For brands and advertisers alike, there’s a big opportunity here.
In-game advertising is a fortress
Around the world, console gamers are 22% more likely to buy brands they’ve seen advertised compared to the average consumer.
The cookieless future
Most companies' primary source of digital info about their customers will be first-party data, collected through direct interactions with their websites and apps, as well as durable identifiers.
Agencies are becoming communities
They’re growing existing business, they’re positioning themselves as strategic partners rather than stand-alone services, and they’re making use of productization