Creating with and for the customer like Intuit’s app feature based on customer pain points
The importance of the entire customer experience, by investing in the complete customer journey
Empowering people as marketing channels by turn employees and customers into brand advocates
Focus on Old digital content approach and its impact compared to traditional TV ads.
Bringing creativity to marketing metrics by using Value Management Office to measure marketing success
Marketing with an entrepreneurial spirit shift towards agile, startup-like approaches in marketing